Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Product Innovation Educators

FEBRUARY 3, 2025

During this conversation, Clayton suggested they needed a name for the concept, and “Jobs-To-Be-Done” was born. How could you use Jobs-To-Be-Done insights to better align your marketing messages with customer needs? Clayton was intrigued by Tony’s framework, which had been published in Harvard Business Review.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Intercom, Inc.

MARCH 18, 2021

To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager. Tanya Sivo – Product Designer. What does it mean for you on a day-to-day basis?

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. For example, defining the messages in a way that will be receptive to the target audience. Activities include working on: Messaging for the product suite?—? Marketing materials?— ?Here Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? We use it for: Sending targeted messages to visitors on our website.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Weak Development Team 290

Weak Development Team Product Manager Product Management User Testing 290

Intercom, Inc.

JULY 4, 2018

pithy statement: “Marketing is what you do when your product or service sucks.” No wonder marketing has a bad name in the tech industry. Product-first contrasts this. It’s about building a product so great that it sells itself. being willfully naive about marketing. Marketing isn’t a single team.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers. They keep them up to date with a current product's latest developments, including new features, and the launch of an upcoming product. Launch messages are all about building anticipation. There are seven types of messages you can use.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 149

Positioning User Testing Product Research Data Visualization 149

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 66

Product Marketing Marketing Product Manager Product Management 66

Product Talk

DECEMBER 13, 2023

And as you might guess from the nature of Thomas’s product, there were some restrictions on how he could go about measuring user activity or instrumenting the product. It’s not like most apps where it’s not even a consideration—of course Slack knows whether I sent messages and it probably knows who I sent messages to,” says Thomas.

Data Visualization 292

Data Visualization Analytic Tools Reporting Tools Technical Review 292

Spice Catalyst

SEPTEMBER 30, 2022

The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity. Many firms…

Naming 78

Naming Branding Messaging Positioning 78

Intercom, Inc.

FEBRUARY 13, 2018

Additionally, Product can pose potential solutions and gauge their viability. Sometimes our Product Marketing Managers will join to get a better sense of what customers are saying and weave their language into our messaging. Preparing for your meeting. After that, we prioritize them and leave out the one-off requests.

Product Research 192

Product Research Feedback Software User Testing Customer Feedback 192

Product Innovation Educators

JULY 3, 2023

Walmart understood they weren’t going to beat Amazon at its own game, but they have certain strengths—namely, physical stores. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Intercom, Inc.

JULY 4, 2018

pithy statement: “Marketing is what you do when your product or service sucks.” No wonder marketing has a bad name in the tech industry. Product-first contrasts this. It’s about building a product so great that it sells itself. being willfully naive about marketing. Marketing isn’t a single team.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing. But here’s the thing.

B2B 147

B2B Customer Experience Definition Demo 147

Product Management University

MAY 21, 2018

You’ve mapped out how you’re going to improve the specific job tasks of named roles in ways that advance the goals of the department. Once you have the A-list priorities for the department heads, identify the job roles and job tasks that have to change and the changes required to meet the goals of the department.

B2B 124

B2B Naming Messaging Product Marketing 124

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

The Product Coalition

NOVEMBER 19, 2020

The problem The friend I talked to is named John. Here’s a few examples of career paths that start in a related role and work their way to product. I once met a guy named Brett on a flight to SF. Brett was 30, had been in finance, and eventually got into product at the bank he worked at. He cold messaged them.

Technical Review 166

Technical Review Product Manager Product Management Research Software 166

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. Stripe definitely has a marketplace, but I also know that Stripe is just a really useful product that I want to plug into my own product that I’m building to help transact money.

Marketing 217

Marketing Weak Development Team User Testing Product Research 217

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Amplitude

APRIL 25, 2021

It requires sophisticated identity resolution to reach the right user, machine learning to find the right message, and real-time delivery to identify the right time. Personalization at scale requires product, marketing, and engineering to collaborate. Automated Recommendations to Find the Right Message.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

MAY 14, 2024

Intercom integration enables sending personalized messages and triggered experiences based on Mixpanel product usage data. This means you can easily build an integration with Mixpanel to enhance your product’s capabilities and make it more attractive to potential customers. Mixpanel integrations: Segment.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Feedback Software 105

Product Management University

MARCH 12, 2018

Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. Here are three key differences between market-driven products and market-driven product companies. Your question * Name *. You’ll love the results.

Marketing 100

Marketing Finance Naming Messaging 100

Mind the Product

MAY 25, 2018

So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Userpilot

MARCH 9, 2025

For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. It could include conducting user interviews and surveys, analyzing product usage data, and tracking customer feedback , to name a few. The short answer: yes.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Advertising Research Software 105

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. The worst case scenario.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Product Management University

SEPTEMBER 20, 2019

In a product driven organization, it’s difficult to get beyond tactical messaging for each product. Related Articles: The Maturation of High-Tech Product Management & Marketing – Time For a New Approach? Product Management 2.0 – The Convergence of Product & Portfolio Management.

B2B 100

B2B Naming Messaging Customer Experience 100