Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Text introduces us to each app, starting with its name, and text guides us to how apps work and what value they provide, from instructions and inputs to settings and disclaimers. Otherwise, they’re flying in the face of a clear trend present in popular apps across the globe in many common use cases. The write stuff. of the screen.
Let's personalize your content