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Announcing multichannel transactional messaging: Make sure your customers get the message

Intercom, Inc.

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.

Messaging 218
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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

Messaging 202
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Announcing Banners – the simple new way to engage your customers

Intercom, Inc.

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

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Emojis mean business: The characters transforming business messaging

Intercom, Inc.

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.

Messaging 129
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Naming conventions: Organizing your design system

UX Planet

Source: [link] When creating a design system, you want to make everything original and different — for example, coming up with the most excellent names for colour styles or files. To avoid this, it’s worth introducing a naming convention. Principles Source: [link] Naming conventions define the principles and goals of a project.

Naming 99
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4 ways to personalize your marketing messaging and boost engagement

Intercom, Inc.

But for marketing teams, getting it right can not only impress your customers and turn them into long-term advocates – it can also give your messaging the boost it needs to drive better results. Use first-party customer data to enrich your messaging. So how can you create more personalized and engaging marketing campaigns?