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Product Positioning: Definition, How to Do It, and Examples

Userpilot

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

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Everything You Need to Know about Product Portfolio Strategy

Roman Pichler

2] Figure 2: A Sample Product Portfolio Strategy If you are familiar with my work on product strategy , you’ll recognise the structure I’ve used in Figure 2: It is based on the Product Vision Board —the tool I’ve developed to capture a product vision and a product strategy. What’s more, it might cause poor alignment and weak buy-in.

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Charles River Laboratories Success Story: Training on Product Process with Productside

280 Group

Overview Charles River Laboratories aimed to enhance its product management practices and foster better team alignment. To meet these objectives, Productside delivered a tailored Optimal Product Management course featuring custom exercises designed to tackle the company’s unique challenges.

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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. Here’s the thing about focusing on your competitor’s weaknesses. Sometimes, they just don’t like your competitor’s sales team. There’s no answer for that!

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Strategic Product Management: Sunset Decisions, Platform Benefits, and Team Structures

Sequent Learning

Strategic Product Management: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for product managers in established tech companies.

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Unlocking Peak Performance: The Power of Psychological Safety in Product Teams

The Product Coalition

The safer team members feel with one another, the more likely they are to admit mistakes, partner, and take on new roles. And it affects pretty much every important dimension we look at for employees.” — Eric Schmidt, Former CEO of Google There I sat in a room as the CFO berated the team. Was the team productive? he snorted.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Your job is not to please the stakeholders, but to achieve product success.

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