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Saying Goodbye

The Product Bistro

Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. Meeting with Dow and others. All the visits and furious meetings with ASE Global, PPT, Nanya, and Ibiden. Need I say more? How naive he was then.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training. Keep running with the market positioning and mobilize your value story via the salesforce. Product marketing loves this!

B2B 100
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How Communicating More Can Help You Succeed as a Product Manager

The Product Guy

Hold a recurring meeting once per month that gets you in front of a cross-departmental audience. Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Sync with certain people in advance of this meeting to prepare material. Aim for a 50-minute meeting.

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The Great Silence

The Product Coalition

Very sadly, most product managers I meet today no longer talk directly to customers regularly. I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. too many meetings.