Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. No response to phone calls, texts or emails, and requests for meetings. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Positioning 100

Positioning Product Research Research Software Workshop 100

Intercom, Inc.

SEPTEMBER 2, 2021

During launches, it’s often best if each team focuses on what they do best – product marketing with the positioning and go-to-market strategy and other parts of the marketing team taking ownership of the higher-level narrative and integrated marketing campaigns. We are actually hiring several positions on the PMM team right now.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Intercom, Inc.

NOVEMBER 4, 2021

Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. Without further ado, let’s head over to meet them in our San Francisco office. We’re not over the top or goofy or funny, but we are friendly, personal, positive.

Branding 222

Branding Technical Review Customer Experience Enterprise 222

UX Studio: Product Management

OCTOBER 9, 2021

Two of the interviews were over Google Meet, and two were in person. Such a positive outlook didn’t happen overnight. Whoever says that they’ve never become distracted, worked on other tasks whilst in an online meeting are either super-human or lying. I spoke with each participant for 40 to 60 minutes.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Management University

OCTOBER 14, 2019

You bought the car that did the best overall job of meeting your needs. But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. That’s the beauty of positioning solutions.

Positioning 100

Positioning Engineering Customer Experience Product Management 100

The Product Coalition

DECEMBER 23, 2020

Meetings are a necessary evil for many. There is still no better way than a meeting to get a group of people together and make a decision in a short period of time. Yet, many of us dislike meetings. Another reason is because meetings tend to be one-directional. They can also encourage more participation from everyone.

Feedback Software 89

Feedback Software Presentation UX Events 89

Gainsight

JULY 25, 2024

one is more positioned for customer education while the other is primed for employee training). Needless to say, picking a learning management system (LMS) can seem like a daunting task, which means you’re probably setting up meetings with more than a few vendors. The post Meeting With an LMS Vendor?

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization Education 52

Intercom, Inc.

SEPTEMBER 9, 2020

You’ll find our most active members fighting for pole position on the “Top Connectors” leaderboard in the community, and we’ll also be regularly recognizing engaged members through our “Connector Spotlight”. The post Meet Interconnected – Intercom’s customer community forum appeared first on Inside Intercom.

Customer Feedback 118

Customer Feedback Customer Experience Webinar Books 118

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 92

Research Software Feedback Software Analytic Tools Positioning 92

Intercom, Inc.

JUNE 27, 2019

We’ve put a lot of thought into those processes, and have settled on two meetings in particular when we’re preparing to ship a new product or major feature – Product Forums and End-to-End Reviews. It’s a meeting that we have, which doesn’t sound very exciting, but it’s a meeting where we make decision.

User Testing 172

User Testing Customer Feedback Product Research Customer Experience 172

The Product Guy

FEBRUARY 12, 2019

to come together to meet, interact, and network. It’s an awesome way to meet fellow Product People in a laid-back, conversational environment within which sharing and learning can flourish and complement the knowledge base for all on a peer-to-peer basis.

Positioning 130

Positioning Product Manager Product Management Management 130

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Manager Product Management 52

Product Management University

OCTOBER 28, 2019

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. And that market knowledge is the key to leading from a position of strength. We trust them. The diagnosis is simple. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Manager 100

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Product Management University

JULY 24, 2018

You’re about to go into a sales discovery meeting with a new prospect. Here are three ways to make sales discovery meetings more engaging for your prospects by just being curious. You’ll walk away with everything you need to effectively position and differentiate whatever you’re selling.

Product Research 113

Product Research Differentiation Data Visualization Positioning 113

UX Planet

JANUARY 13, 2024

In today’s changing world of technology and digital experiences, one of the biggest challenges we face is understanding and meeting the unique expectations and behaviors of Generation Z. Leveraging Blockchain for Improved UX In the pursuit of meeting Generation Zs expectations, one emerging technology shows potential is blockchain.

Research Software 98

Research Software UX Technical Review Data Visualization 98

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. It turns positioning into messaging.

Positioning 70

Positioning Weak Development Team Document Messaging 70

Gainsight

MARCH 6, 2020

” We need a pathway to take positive action. To reassert some positive control over our universe. So here are five positive, proactive things I want to challenge you to do, based upon our five values at Gainsight. How can you make virtual meetings more fun? Bring your best smile and energy to every meeting.

Positioning 126

Positioning Airlines Government Events 126

Gainsight

MAY 31, 2023

These awards are also a testament to the company’s focus on innovation, staying ahead of the curve, and continuously improving its offerings to meet evolving market demands. The post Gainsight Continues Its Leadership Position in Customer Reviews appeared first on Gainsight Software.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Intercom, Inc.

FEBRUARY 4, 2019

People will worry that they might need to rebuild their position within the team or lose the rapport they had with the previous manager. Ask these things both in a group meeting and during 1:1s. The post Pleased to meet you: Tips for managing an established team appeared first on Inside Intercom.

Data Visualization 159

Data Visualization Feedback Software Reporting Tools Customer Feedback 159

The Product Guy

SEPTEMBER 28, 2017

positive trends? to come together to meet, interact, and network. It’s an awesome way to meet fellow Product People in a laid-back, conversational environment within which sharing and learning can flourish and complement the knowledge base for all on a peer-to-peer basis. Looking Forward. > any negative trends?

Positioning 90

Positioning Product Manager Product Management Management 90

Product Management University

APRIL 25, 2023

Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. Your H1 Value Headline & Positioning Statement Your top-level headline should be a short phrase that describes something every employer wants when they hire a person into this role.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

280 Group

NOVEMBER 13, 2024

For example, Soni Meinki , SVP of Product Management at Optum said, “the greatest piece of advice I ever got was to go to meetings early, especially the important meetings. Sit near the person that is running the meeting, whether it is a C-level person or CEO.

White Paper 156

White Paper Product Manager Product Management Reporting Tools 156

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

APRIL 17, 2024

If you take a more methodical market-driven approach to determining your sales goals, it’s easier to create an execution plan to meet them. 5 Steps to a Create Realistic Revenue Plan Follow these five steps and both sales and product marketing can collaborate to meet revenue targets with a lot less stress. over the next 6 years.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Alchemer Mobile

APRIL 24, 2018

As a LastPass PM, my work positively affects the lives of millions of users every single day. The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive. The pain of remembering myriads of usernames and passwords is present everywhere. This is what I like most about my role.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Roman Pichler

JUNE 10, 2024

1] Make sure that the goal states the positive impact you want to make on the users/customers and the business. Step 2: Use the Outcome to Determine the Features With a specific, measurable, and outcome-based goal in place, determine the features that have to be delivered to meet the goal. Did you manage to meet the goal?

Roadmap 231

Roadmap Workshop User Testing Customer Experience 231

Gainsight

DECEMBER 7, 2022

And since hiring and retaining talent remains a top concern for CFOs , some are working toward curbing the stress levels of their team members—by also curbing daily video meetings. Our Zoom meetings are no longer 30 or 60 minutes,” she writes. This time Hu shared his thoughts on making meetings less stressful.

Finance 52

Finance Reporting Tools User Testing Banking 52

Roman Pichler

OCTOBER 10, 2023

Prioritised : Place the goal in the right position on the roadmap considering, for example, its semantic dependencies to the other goals or its cost of delay. Features Goal-directed : Each feature must be required to meet a product goal on the roadmap. Focused : Only sketch those features that are crucial to meeting the goal.

Roadmap 299

Roadmap Naming Product Goals Download 299

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. Here are four signs that this is the case: Stakeholders , management, or another, more strategic product role determine which features have to be provided and communicate them to you, for example, during a sprint review meeting or in the form of feature requests. [2]

Product Research 253

Product Research Product Manager Product Management Customer Experience 253

280 Group

OCTOBER 8, 2024

To meet these objectives, Productside delivered a tailored Optimal Product Management course featuring custom exercises designed to tackle the company’s unique challenges. Over the years, Charles River has expanded through strategic acquisitions, positioning itself as a comprehensive early-stage contract research organization (CRO).

Product Research 156

Product Research Weak Development Team User Testing Research Software 156

Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

Demo 130

Demo Weak Development Team Customer Experience Product Research 130

Roman Pichler

NOVEMBER 6, 2023

They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows. 2 ] It does not derive from a position on the org chart. Instead, it must be earned.

Leadership 277

Leadership Customer Feedback Construction User Testing 277

UX Studio

JUNE 5, 2018

So creating some kind of visual, graphical imprint of a meeting can help participants better understand problems and recall the agreed decisions. Graphic facilitation of meetings comes in different flavors. It can also benefit day-to-day workshops or meetings, as I saw years later at UX Studio. Okay, cool. I can’t draw…”.

Workshop 109

Workshop Customer Experience UX User Testing 109