Product Management University

AUGUST 21, 2023

A rolling 24-month portfolio strategy is a good rule of thumb where the first 12 months is firm (assuming no drastic shifts in the market) and the next 12 months is more fluid since it based on the current market conditions which we know are likely to evolve in the coming year. Here’s an example.

Product Manager 246

Product Manager Product Management White Paper Vision 246

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Product Management University

MAY 24, 2017

In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback.

White Paper 100

White Paper Demo Customer Feedback User Testing 100

Productside

NOVEMBER 13, 2024

Hopefully in your career, you come from a field of expertise where you deeply understand that market space. Be a Thought Leader Writing thought leadership articles, white papers, blog posts or even books are great ways to deepen your product management skills. Domain knowledge makes sense as a high score for a product manager.

White Paper 156

White Paper Product Manager Product Management Reporting Tools 156

Product Management University

OCTOBER 13, 2023

product marketing positions the value of those features for every product. Without a clear market strategy and portfolio roadmap, there’s no single answer, which really means there are 100 or 1000 different answers. Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

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Analytic Tools Feedback Software Research Software Data Visualization 98

Product Management University

SEPTEMBER 20, 2018

Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strategic challenges. Crank up the marketing machine – not with useless marketing fluff but with content that helps your buyers do something better.

White Paper 100

White Paper Webinar Differentiation Article 100

Product Management University

FEBRUARY 27, 2019

In return, ask them for permission to use their case studies/testimonials in your internal and external marketing and PR activities. Then take the message externally in case studies, webinars, white papers and articles in trade publications. As a bonus, try to find opportunities for those customers to speak on your behalf.

White Paper 100

White Paper Webinar Customer Experience Positioning 100

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userzoom

DECEMBER 9, 2019

White paper-style research and expert evaluations can also be done quickly and cheaply. White paper research and expert evaluations can be done quickly and economically. This often helps the employee experience too, so it’s a win-win. .

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Pragmatic Marketing

FEBRUARY 17, 2017

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. B2B marketers are in a period of extreme transformation. What Is Revenue Marketing? In a nutshell: accountability.

Marketing 70

Marketing Reporting Tools White Paper B2B 70

Pragmatic Marketing

JUNE 28, 2017

Modern marketers have a myriad of choices-both print and digital-when it comes to sales collateral and tools. You'll learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. Download the Slides.

White Paper 70

White Paper Download Webinar B2B 70

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We’re hypothesizing about mythical prospects and markets. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 79

User Testing Enterprise Weak Development Team Product Research 79

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 17, 2017

” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Product message maps are internal documents, typically owned by product marketing. And they also serve as a messaging structure for white papers, presentations, webinars and product videos.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Product Management University

NOVEMBER 21, 2022

In this post, we’ll put the product portfolio management discipline (not to be confused with project portfolio management) under a microscope, identifying the differences as compared to traditional product management, the common objectives of PPM, and what it takes to be a great product portfolio management organization in today’s market.

White Paper 130

White Paper Research Software Management Management 130

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Companies are increasingly focusing on branding via content marketing. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We’re hypothesizing about mythical prospects and markets. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s worth your time and energy.

User Testing 52

User Testing Product Marketing Feedback Software Analytic Tools 52

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. Ideas that pertain to other markets are saved for future consideration.

Vision 101

Vision Strategy User Testing White Paper 101

Intercom, Inc.

MARCH 8, 2018

At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. Do your research on the total addressable market and the market readiness for whatever you’re doing. In fact, the team that I was responsible for was selling into the highly regulated financial services and insurance market.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Agile Velocity

MAY 14, 2020

While the Agile movement originated in software development, it has been applied to much more: from medical devices to spacecraft, as well as engineering, marketing, and education. The product or service meets the expectations of the market for usability, reliability, etc. The time it takes to deliver an idea into the market.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video. Video is fast.

White Paper 40

White Paper Reporting Tools Customer Experience Marketing 40

Agile Velocity

FEBRUARY 11, 2019

What we mean is, companies have to understand the business outcomes they want to see, such as delivering to market faster or responding more quickly to market demands. Other parts of an organization, such as HR, marketing, and operations, are adopting many of the same practices we’ve been using in technology organizations for years.

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Agile White Paper Framework Leadership 76

The Product Coalition

JANUARY 25, 2021

Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Leverage your business understanding, your wide view of the market and your authority as a subject matter expert to create content that is both authentic and enlightening. Blog posts ?—?your

Product Research 100

Product Research User Testing Customer Experience Reporting Tools 100

CONTACT Software

OCTOBER 17, 2017

The white paper identifies the central mechanisms of digital offerings and identifies the 14 most important patterns and blueprints for IoT-driven business models. Market pressure and a new terrain. The markets are becoming digital and smart. Certainly, some phenomena on the market can be accepted as hypes.

White Paper 40

White Paper Analytic Tools B2C Data Visualization 40

Agile Velocity

MAY 3, 2024

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. To learn more transformation pitfalls and how to avoid them, download our free white paper, 8 Common Pitfalls of An Agile Transformation.

Agile 97

Agile Data Visualization Feedback Software Reporting Tools 97