Product Innovation Educators
FEBRUARY 28, 2022
Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?
Product Innovation Educators
JULY 18, 2022
Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.
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Alchemer Mobile
APRIL 12, 2022
Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism.
Melissa Perri
JULY 14, 2016
To create a front of the funnel website that markets to our target users and converts them.” The CEO has stated that the company’s vision is to make Uber the cheap and efficient alternative to both owning a vehicle and taking public transportation. (He To create a backend system that will allow the sales team to manage their leads.” “To
The Product Coalition
NOVEMBER 12, 2024
While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. You’re rethinking transportation itself using physics as your guide. Hello, hoverboards.
Product Innovation Educators
MARCH 18, 2024
Back in the day, when you pick someone up and put them on oxygen, the oxygen cylinder goes right between their legs on the gurney as they’re transported to the ambulance. They say we’re going to move forward because the longer we take to get to market, the more money we spend. It was not very comfortable or safe.
The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.
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