Productside

JANUARY 21, 2025

A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their. A great product is just the starting point. The real game-changer?

Webinar 177

Webinar Product Marketing Strategy Marketing 177

Melissa Perri

OCTOBER 22, 2024

Sign up now to be notified of launch, or reach out to info [at] productinstitute.com if you are inquiring about training for teams. When strategy is unclear, anchor yourself in how your company creates value. We’re launching a course on Product Institute in Q4 2024 on this. Notify Me When Class Launches

Strategy 220

Strategy Research Software Vision User Testing 220

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth. Is it bulletproof?

Product Manager 130

Product Manager Product Management User Testing Management 130

Product Innovation Educators

JANUARY 6, 2025

The company wanted to expand into commercial markets, particularly retail – a perfect fit for Kim’s background. After successfully bringing a retail product to market, she moved into a director role where she managed multiple product managers and took on broader strategic responsibilities.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

The Product Coalition

OCTOBER 31, 2023

Generative AI is transforming diverse domains like content creation, marketing, and healthcare by autonomously producing high-quality, varied content forms. Enter pre-trained models. This article aims to demystify key aspects of leveraging pre-trained models in generative AI applications. What are pre-trained models?

Generative AI 142

Generative AI Data Visualization Healthcare Customer Experience 142

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. These are perfect for product managers that only want or need training on specific topics. Completing all the micro courses below fully prepares product managers for B2B certification.

Product Manager 130

Product Manager Product Management Certifications Customer Experience 130

Productside

MARCH 3, 2025

If they see your decisions are driven by actual market feedback, youll start earning trust. Or if your dev team never sees market data, start a quick monthly market update. Decisions Happen Without You Symptom : Eng or Marketing sets all priorities. Show them evidence of what actually benefits the market.

Product Research 177

Product Research Feedback Software Product Manager Product Management 177

Product Management University

OCTOBER 22, 2024

The ultimate goal is to quantify the value your product investments will deliver to the market and the ROI of those investments back to your own organization. Which market segments are our sweet spots right now? Which market segments have the most growth potential over the next 1-3 years?

B2B 130

B2B Framework Product Strategy Strategy 130

Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers can do to improve sales of their products. It goes without saying!

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Productside

FEBRUARY 12, 2025

Did you know that over 90% of startups fail, and a significant portion of failures stem from poor product-market fit? The post Mastering Zero-to-One Product Management: Lessons from Scott Jones appeared first on Productside | Product Management Courses & Training.

Product Manager 156

Product Manager Product Management Management Management 156

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Still some roles ongoing – e.g. Group Product Manager, Marketing Product Manager. Training plays a very important role. Which pain points might we be solving? Next steps.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Product Management University

SEPTEMBER 11, 2024

Training budgets are smaller too. Micro learning is a learner-centric approach to training, where content is divided into small, bite-sized chunks that can be quickly consumed and applied at lower price points. It is particularly effective for on-the-go learning, allowing individuals to fit learning into their busy schedules.

Product Manager 264

Product Manager Product Management User Testing Technical Review 264

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

The Product Guy

MARCH 4, 2025

Teams are trained to treat roadmaps as gospel, OKRs as strategic truth, and customers as the ultimate source of insight. But these methods were created for an environment where markets changed slowly and predictability was achievable. Everywhere you look in product management, theres a reverence for best practices.

Customer Feedback 150

Customer Feedback Product Manager Product Management Feedback Software 150

Product Management University

MARCH 2, 2025

Whether its marketing, customer success, or sales, every team relies on product managers to clearly articulate the value of new features and releases. A great demo creates momentum, ensuring that sales, marketing, and customer success teams are aligned and excited to take the product to market. Heres why it matters: 1.

Demo 130

Demo User Friction Product Manager Product Management 130

The Product Guy

JULY 4, 2019

When the stock market would close at a high there would be a 50% increase in calls to request fund transfers. I developed and implemented a standards process to address each problem which included user guides and one-on-one training for each team member. More About The Product Mentor.

Research Software 384

Research Software Product Manager Product Management Systems Review 384

Melissa Perri

JANUARY 4, 2020

2019: "I have 800 Product Owners who have never done the role before, can you help train them?" Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. We'll need to build training programs inside companies, make sure we higher good experienced people to coach. It is too risky.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Lenny Rachitsky

FEBRUARY 9, 2025

Before OpenAI, Karina was at Anthropic, where she led post-training and evaluation work for Claude 3 models, created a document upload feature with 100,000 context windows, and contributed to numerous other innovations. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

User Testing 123

User Testing Research Software Product Research Artificial Inteligence 123

Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Productside

MARCH 6, 2025

Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Top Drivers for M&A Rapid Growth When organic increments arent enough, buy that chunk of market share. Other times, its defensive: If my competitors building that feature set, I need it, tooASAP.

Technical Review 177

Technical Review Software Review Development Team Review Product Manager 177

Product Talk

FEBRUARY 12, 2025

Much of this is being fueled by the success of the FAANG companies ( Facebook , Amazon, Apple , Netflix , and Google ) who, now along with Microsoft and NVIDIA , boast some of the largest market caps in the world. They have something like 90 plus percent of their market. One is that you are losing market share.

Product Research 243

Product Research Customer Experience Books Leadership 243

Alchemer Mobile

MARCH 11, 2025

Enhance Training: Provide targeted training for support staff based on recurring customer challenges. Market Researcher, Alchemer customer Ease of use and you have a WONDERFUL customer support staff with a quick response time – love it! Always close your feedback loops Acknowledging and acting on feedback isnt enough.

Differentiation 130

Differentiation Feedback Software Customer Feedback User Testing 130

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Product Innovation Educators

DECEMBER 9, 2024

The Traditional Approach Trap Most organizations try to overcome these barriers through: Special innovation teams Suggestion boxes Innovation training programs However, Doug found these approaches usually fail because they don’t address the underlying system issues.

Systems Review 245

Systems Review Data Visualization Framework User Testing 245

Product Innovation Educators

AUGUST 19, 2024

By using the LAUNCH framework, companies can improve how they bring products to market, reduce launch failures, and make their product launch processes better over time. The LAUNCH framework, developed by James Whitman, helps organizations bring new products to market more effectively.

Feedback Software 319

Feedback Software B2B Onboarding KPIs Customer Feedback 319

The Product Guy

APRIL 21, 2019

Higher revenue and market share. Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material. My task chair product launch was not published in our catalog, but we trained our sales team and customer support on the new heavy-duty program. Builds brand.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Product Innovation Educators

OCTOBER 18, 2021

For example, the CEO of a traditional company making fabrics for tire companies transformed his company into an innovative solution and services provider, not only to the auto industry but also to new markets in construction and aerospace. At least one innovation coach is assigned to each unit.

Research Software 254

Research Software Feedback Software User Testing Construction 254

Product Innovation Educators

JULY 29, 2024

It highlights the need for education and training in customer-centric innovation methods. Making ODI Work Better To help companies implement ODI more successfully, Ulwick’s team has introduced several improvements: Project Cohorts: These are training sessions that guide teams through each step of the ODI process.

Data Visualization 284

Data Visualization Research Software Product Research Product Manager 284

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 137

Data Visualization Analytic Tools Marketing Customer Experience 137

Product Innovation Educators

MAY 1, 2023

His market and technical savvy allowed his career to develop from Product Manager to Chief Marketing Officer.  Before co-founding Product Growth Leaders, his product management consulting company, he was a Pragmatic Marketing lead instructor for over 15 years. Interview the VPs of sales, marketing, etc., Write it down.

Product Manager 281

Product Manager Product Management Product Research Research Software 281

Lenny Rachitsky

NOVEMBER 17, 2024

Closing contracts as founders not only builds your confidence but also equips you with the insights needed to effectively train your future sales hires. Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Roman Pichler

NOVEMBER 6, 2023

The opposite is also true: I’ve seen product people who were excellent at product management, had amazing market insights and great product ideas, but underachieved, as they lacked the right leadership skills. To do so, attend my Product Leadership Training and read or listen to my book How to Lead in Product Management. See Peter G.

Leadership 303

Leadership Customer Feedback Construction User Testing 303