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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. To learn more transformation pitfalls and how to avoid them, download our free white paper, 8 Common Pitfalls of An Agile Transformation.

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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

They are key inputs for your business and technology discussions around WHAT to work on. While the Agile movement originated in software development, it has been applied to much more: from medical devices to spacecraft, as well as engineering, marketing, and education. The time it takes to deliver an idea into the market.

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Begin Your Revenue Marketing Journey

Pragmatic Marketing

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. B2B marketers are in a period of extreme transformation. What Is Revenue Marketing? In a nutshell: accountability.

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Product message maps are internal documents, typically owned by product marketing. If you ask 10 product marketers about message maps, you’ll probably get 11 responses.