Remove Marketing Remove Technical Advisors Remove Technical Review
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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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The Worst Nightmare of Any Product Manager

The Product Guy

As we were getting closer to the end of the year, my senior vice president called me in, to review our progress against our goals. I’m not a technical Product Manager. Before that she held multiple positions in Fin-Tech companies in Israel as Associate Product Manager, Project Manager and QA Engineer. Similar, right?

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How to be a Great Product Manager According to Experts at Dropbox, Stripe, and Concur

Alchemer Mobile

How deep does your understanding of the technology go as a PM? And how much do you try to be, like, a subject matter expert from a technological standpoint compared to your engineering team? How do you manage executive expectations, customer expectations, and technical resources? So that’s me. Christy : Awesome.

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Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Just remember to focus.

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Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. The UX designer, developer, tester should work on the development team.

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“Build What Matters” Framework for Startups

The Product Coalition

In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability. Defining strategy takes time and should be reviewed multiple times. What are the attributes of the framework? What is S.M.A.R.T?

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The Making of Product Managers: Negar’s Story

The Product Coalition

Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process. Within two years, Negar was promoted to Marketing Manager. Unfortunately, there were none.