Userpilot

AUGUST 8, 2024

To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. You also need to define your product roadmap in line with your goals and establish a clear go-to-market strategy for the product. How will you reach them? How will you price your product?

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Amplitude

JANUARY 27, 2021

To ensure that this initiative is highly accessible across your company, define, set up and train on organizationally relevant options for customer engagement. . Do customer support. Answer tickets in the support queue, set up calls with customers who need support, answer the phone support line. . Description.

User Testing 90

User Testing Customer Feedback Customer Experience Data Visualization 90

The Product Coalition

MARCH 6, 2019

2 Training & Support B2B products might need a guided tour, more support and service to train the end users of the client organization. It might even entail a dedicated account manager providing in-office training and phone support/demos etc. for the client organization.

B2C 60

B2C B2B Customer Experience Enterprise 60

Centercode

AUGUST 7, 2020

When you’re managing beta and delta testing, you’re tasked with providing accurate, useful insights to several different stakeholders — reporting and prioritizing issues for Engineering and QA, feature acceptance for Product Management, contextualizing insights for UX, even testimonials for Marketing.

User Testing 78

User Testing Product Research Reporting Tools Testing 78

Gainsight

DECEMBER 21, 2022

New hires will combine CS skills, marketing techniques, and data orientation, so their businesses do more with less. Many companies have a fragmented set of sites—training, community , documentation, self-service, etc. Digital CS will be core to every company’s playbook. Ops Gets More Important. Monetization. What would you add?

Data Visualization 52

Data Visualization Customer Experience Support Training Document 52

The Product Coalition

NOVEMBER 14, 2018

Marketing (product, social, brand, communications, etc.) Services (customer support, training, etc.) Marketing collateral (presentations, training materials, sales guides, etc.) Maybe the markets they serve are completely different (enterprise vs. consumer). Designers (UX/UI designers, UX researchers, etc.)

Product Management 60

Product Management Product Manager User Testing Finance 60

Johanna Rothman

SEPTEMBER 28, 2018

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. And, we had Marketing and Customer Support people close to us.

Weak Development Team 65

Weak Development Team Agile Support Training Finance 65

ProductPlan

AUGUST 1, 2019

For the sales and marketing team, that download was the win. Marketing should be encouraged to look beyond capturing customers and focusing just as much on how to keep them active and engaged. And those loyal customers also become a force multiplier when it comes to word-of-mouth marketing. Shifting the focus to loyalty.

Customer Experience 76

Customer Experience Onboarding KPIs Analytic Tools Data Visualization 76

Gainsight

OCTOBER 31, 2018

Specifically, they are creating premium “Customer Success Plans” which often including premium support, training, professional services “points,” and advanced Customer Success. CSM Is Like Marketing: CSM as a Sales Input. Marketers created a well-defined (though often debated!) The concept of a “lead” was brilliant.

User Testing 61

User Testing Customer Experience Support Training Product Research 61

Gainsight

AUGUST 24, 2020

What does a leader of Customer Success, Professional Services, Support, Training, etc. Market a product. Marketers create leads. Just a week earlier, David Sakamoto , Vice President of Customer Success at GitLab, had a similar thought from the “post-sales” perspective: I’ve written about this quandary in the past.

Technical Review 64

Technical Review Customer Experience Software Review Support Training 64