Mironov Consulting
SEPTEMBER 22, 2020
Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Sound Byte.
Mironov Consulting
OCTOBER 19, 2022
2] Overflow or Special Project Teams Overflow or Special Project Teams tend to be pushed from the Sales/Go-To-Market side of the organization out of general frustration with perceived Engineering (and Product) throughput or velocity problems. Here’s my thinking. [1] We’ve gotten out of our own way.
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Userpilot
AUGUST 8, 2024
To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. You also need to define your product roadmap in line with your goals and establish a clear go-to-market strategy for the product. How will you reach them? How will you price your product?
Mind the Product
NOVEMBER 30, 2017
A customer can object if their details are being used for direct marketing, or if they have legitimate grounds to object on how their data is being processed. They will have worked with everyone in the organisation – the finance teams, customer support, marketing, tech, and growth. How Will GDPR Affect Your Customers?
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
Centercode
AUGUST 7, 2020
When you’re managing beta and delta testing, you’re tasked with providing accurate, useful insights to several different stakeholders — reporting and prioritizing issues for Engineering and QA, feature acceptance for Product Management, contextualizing insights for UX, even testimonials for Marketing.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
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