Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 89

Research Software Analytic Tools Product Marketing Product Research 89

Mind the Product

AUGUST 6, 2024

Read more » The post Focusing on time to value over time to market: A strategy for developing successful products appeared first on Mind the Product. Learn how focusing on time to value can enhance customer satisfaction and drive business success.

Customer Experience 172

Customer Experience Strategy Development Marketing 172

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Data Visualization 97

Data Visualization Customer Feedback Customer Experience Analytic Tools 97

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Mind the Product

NOVEMBER 25, 2021

With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. [.] Read more » The post Designing a successful product marketing strategy appeared first on Mind the Product.

Product Marketing 184

Product Marketing Marketing Strategy 184

Innovatemap

NOVEMBER 20, 2024

Earlier this month, our team had the opportunity to attend the Product Marketing Alliance Summit in Chicago, where product marketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond. What is the Product Marketing Alliance Summit? What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. Make use of this and test new strategies.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Melissa Perri

OCTOBER 22, 2024

If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. Okay… but that’s a target, not a strategy. That’s not a strategy – that’s a feature masquerading as direction. But here’s the good news: you can get clarity even when your company’s strategy seems fuzzy.

Strategy 220

Strategy Research Software Vision User Testing 220

Roman Pichler

DECEMBER 4, 2023

My intention with this article is to show how product teams can use a product strategy to guide their discovery work and maximise the chances of creating successful products. Luckily, there is a solution: Using a validated product strategy that provides the input of the product discovery work. [5] In other words, it must be validated.

Product Research 311

Product Research Product Strategy Strategy Research Software 311

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 72

User Testing Research Software Market Research Product Research 72

Spice Catalyst

NOVEMBER 7, 2024

This is a common dilemma for company owners and marketers, particularly those involved with content marketing and inbound strategies. How can companies find out how much money they make from their ads? The goal of these advertising campaigns is to attract new consumers by providing them with useful and interesting material.

Inbound 97

Inbound Marketing Advertising Strategy 97

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 92

Product Management University

OCTOBER 22, 2024

Today, Product Management University announced its Product Strategy Framework for B2B product management. There are two key aspects that separate this framework from all the conventional product strategy frameworks. At its core, the Product Strategy Framework gives you a paint-by-numbers approach for answering five key questions.

B2B 130

B2B Framework Product Strategy Strategy 130

Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Manager 147

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 87

Analytic Tools Feedback Software Research Software User Testing 87

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.

Product Strategy 313

Product Strategy Strategy Vision Product Research 313

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle.

Product Strategy 404

Product Strategy Strategy Product Research Technical Review 404

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 235

Roadmap Product Strategy Strategy Weak Development Team 235

Roman Pichler

JANUARY 22, 2024

Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.

Weak Development Team 257

Weak Development Team Strategy Software Review Vision 257

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Analytic Tools 85

Analytic Tools Feedback Software Onboarding KPIs Marketing 85

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

Product Strategy 235

Product Strategy Strategy Research Software Customer Experience 235

Spice Catalyst

NOVEMBER 18, 2024

This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Positioning 60

Positioning Marketing Product Marketing Product Research 60

Dear Strategy

JULY 25, 2024

On this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of.

Strategy 52

Strategy Marketing Definition Product Strategy 52

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Leadership 147

Leadership Marketing Product Manager Product Management 147

Amplitude

JUNE 13, 2024

Discover how to create a marketing strategy effectively with our template and best practices. Get a free marketing strategy template.

Marketing 52

Marketing Strategy 52

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers.

Feedback Software 87

Feedback Software Analytic Tools Data Visualization Customer Feedback 87