Intercom, Inc.

AUGUST 30, 2022

By building a strong business tech stack for your startup – covering everything from incorporation to growing long-lasting customer relationships – you can not only win back time and establish best practices, but create a solid foundation for your business to grow. Ready to take your startup to the next level?

Reporting Tools 163

Reporting Tools Customer Communications Analytic Tools Data Visualization 163

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. but nothing around how to measure it.

User Testing 169

User Testing Product Research Product Marketing Customer Feedback 169

Sachin Rekhi

OCTOBER 4, 2022

Video: How Today's Product Builders Find Product/Market Fit. I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit.

User Testing 148

User Testing Product Marketing Marketing Product Research 148

The Product Coalition

NOVEMBER 27, 2023

Horizontal SaaS has been around considerably longer than Vertical SaaS, has a larger market, and is more difficult to saturate. A guide to vertical strategy implementation for SaaS startups: Tips included 1. The education industry has a sizable market, but expansion is constrained by intense competition and fewer opportunities.

Research Software 133

Research Software Feedback Software Reporting Tools User Testing 133

Melissa Perri

JANUARY 4, 2020

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener.

Startups 126

Startups Feedback Software Onboarding KPIs Customer Experience 126

Amplitude

JANUARY 30, 2024

Develop your startup SEO strategy quickly and affordably with 8 SEO tactics. From in-depth market and keyword research to link-building, learn how to drive startup growth.

Startups 111

Startups Strategy Marketing Development 111

The Product Coalition

SEPTEMBER 28, 2023

However, with the growing need for innovation and agility, many of these companies are looking at methodologies like Lean Startup to help them adapt and thrive in turbulent waters. In this scenario, trying to implement the Lean Startup methodology might be like suggesting that “shortcut” to the ocean liner. The consequence?

Startups 123

Startups Feedback Software Technical Review Software Review 123

Lenny Rachitsky

MARCH 24, 2024

He is the CEO and founder of CRED, an Indian-based fintech startup valued at over $6 billion. Prior to CRED, he founded three other startups, including Freecharge, which he sold for over $400 million to Snapdeal. He has also been an advisor to India’s most influential organizations.

Startups 120

Startups Customer Feedback Framework Vision 120

Lenny Rachitsky

JULY 23, 2024

With ongoing news of layoffs, shutdowns, and product roles being replaced by AI, it’s easy to get discouraged about the state of the job market, especially if you’re having a hard time finding a job. Is the market particularly rough for your role right now or is it just you? VCs, private equity), startups (e.g.

Marketing 115

Marketing Research Software Product Research Engineering 115

Lenny Rachitsky

SEPTEMBER 24, 2024

Combining these two data sources reveals a whole new perspective on what’s really happening in the job market. I’m going to continue working with these companies to track job market data and share regular updates on what’s changing in the product hiring market every few months or so.

Marketing 125

Marketing Data Visualization Reporting Tools Artificial Inteligence 125

Piyanka Jain

MAY 13, 2020

Marketers often equate growth hacking with driving user acquisition. Continue reading on The Startup ».

Startups 221

Startups Marketing Artificial Inteligence 221

Lenny Rachitsky

NOVEMBER 17, 2024

Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR. Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation.

Startups 86

Startups Feedback Software Product Strategy User Testing 86

Lenny Rachitsky

APRIL 11, 2024

Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat.

User Testing 106

User Testing Framework Product Marketing Marketing 106

Lenny Rachitsky

APRIL 18, 2024

They possess an unwavering conviction in their startup’s potential, even in the face of daunting obstacles. Understanding the distinction between a genuinely innovative startup idea and one that merely garners initial enthusiasm can save founders time, resources, and energy in the long run, steering them toward more promising ventures.

Startups 98

Startups Feedback Software Crowdsource Customer Feedback 98

Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] For example, can it be effectively marketed, sold, and serviced? Can the product be successfully offered?

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 190

Customer Experience Onboarding KPIs User Testing Customer Feedback 190

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. When we view bigger customers through this lens, we don’t focus on their employee count, revenue, or market capitalization. Product management varies depending on your industry, company stage, company leadership, or teammates. Whoever does it fastest will win.

Feedback Software 249

Feedback Software Product Manager Product Management User Testing 249

Intercom, Inc.

NOVEMBER 9, 2022

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. First published in 1997, the bestseller has influenced several generations of entrepreneurs, startup founders, and tech enthusiasts.

Research Software 226

Research Software Data Visualization User Testing Startups 226

Lenny Rachitsky

JULY 7, 2024

is a legendary early-stage startup investor and a co-founder and partner at Floodgate. In his new book, Pattern Breakers: Why Some Start-Ups Change the Future , co-authored with Peter Ziebelman, he discusses what he’s found separates startups and founders that break through and change the world from those that don’t.

Startups 100

Startups Customer Feedback User Testing Feedback Software 100

Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Piyanka Jain

MARCH 28, 2023

Fintech companies use data science to enhance their products, improve marketing strategies, streamline operations, and manage risk. AI and machine learning advancements will continue to drive innovation in personalized products and services, targeted marketing campaigns, and streamlined operations.

Data Visualization 39

Data Visualization Artificial Inteligence Banking Startups 39

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. It’s about a company that seemed to have a great idea from the start, but then, as the story goes, they failed to achieve product-market fit. Source: Google Play Perhaps this product idea could have been successful and maybe the market was not ready.

User Testing 128

User Testing Product Marketing Research Software Marketing 128

Intercom, Inc.

JANUARY 20, 2022

Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale. I think both myself and you, Paul, at the very least, and I’d argue all 300 folks in R&D would all agree, speed is a huge ingredient of a successful startup.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

DECEMBER 8, 2024

Well, I reviewed 40 session recording options in the market and handpicked the top 10 for startups, mid-market companies, and enterprises to review. Free plan available for startups and small teams. Smartlook Best for : Startups and small businesses seeking comprehensive behavior analytics. PostHog Open-source.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Reporting Tools 78

Userpilot

NOVEMBER 7, 2024

Best customer success software for startups and small companies. Top customer success management platforms for mid-market and enterprise companies. Zapscale Best for : Early-stage startups. out of 5 stars Pricing : Startup plan at $500/month, Growth plan at $2000/month, and Enterprise plan available upon request.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Intercom, Inc.

AUGUST 9, 2022

The Cloud 100 reviews submissions from hundreds of cloud startups and private companies each year. The Cloud 100 evaluation process involves ranking companies across four factors: market leadership, estimated valuation, operating metrics, and people & culture. It’s a very competitive field.

Magazine 211

Magazine Leadership Vision Definition 211

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. If you have any questions or suggestions on how I can improve my search criteria, post it in the comments! I’m always curious to learn more from the larger community.

User Testing 123

User Testing Startups B2C Product Research 123

The Product Coalition

MAY 9, 2023

Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. To PLG later?

User Testing 147

User Testing Feedback Software Analytic Tools Outbound 147

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Userpilot

MARCH 7, 2024

So I talked to several female leaders in SaaS – about their experience with breaking into leadership positions in tech startups – what challenges they’ve faced, and how they managed to overcome them. I said, “Mother, you’re right” – and I went to the economics faculty and studied marketing. Sima Banijamali – Sr.

Technical Review 102

Technical Review CTO Coach Startups Feedback Software 102

Alchemer Mobile

NOVEMBER 18, 2020

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. Prior to her time in fintech, she founded two connected car startups focused on car app development and the future of transportation.

Customer Experience 246

Customer Experience User Friction Data Visualization Transportation 246