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But, as the Harvard Business Review points out, this rush can be dangerous. For instance, consider a software company established in the market with a leading product in its category. Unsatisfied customers, damage to the brand’s reputation, and possibly market loss. Worse, it might introduce bugs or security flaws.
I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.
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All of that, on top of the fact that we’ve seen it firsthand in terms of market demand. We have customers from a variety of industries, including Computer software, Corporate Services, Telecommunications, Financial Services, and Healthcare. But there was still a bigger problem in the market we didn’t solve for.
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Just pretty relevant to this conversation around launching products and relaunching , and then continuing to meet the market where it needs to be met. After the first couple of iterations and being out in market for several years, they had meaningful success and their app was driving a lot of business. Ben Johnson: Awesome.
That’s often due to complex integration and build processes that take a long time to test, review, run, and roll out. Since they operate in 160+ markets, working with many vendors across the globe makes it different to maintain brand consistency. Slow Release Turnaround. Satisfying All User Personas.
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