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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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The Worst Nightmare of Any Product Manager

The Product Guy

The team had been working for almost a year and had a huge amount of code under their belts. But just because it was a lot of code doesn’t mean it worked. As we were getting closer to the end of the year, my senior vice president called me in, to review our progress against our goals. We’d made great code. Similar, right?

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Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Just remember to focus.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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The Making of Product Managers: Negar’s Story

The Product Coalition

Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process. Within two years, Negar was promoted to Marketing Manager.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

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Upsides to unshipping: The art of removing features and products

Mixpanel

Prior to this position, Neil was VP of Engineering, after working as a Software Engineer and leading Infrastructure Engineering. He was the Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and first marketer at Grubhub. He advised companies like Tinder, Hipcamp, Reddit, Canva, and Pocket.