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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

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Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. Examples of Anime in Marketing Anime has been successfully used to promote companies and products in Japan for years, one powerful example is this Anime ad for Tokyo Disney. Predicted Anime Market Growth Worth $25.62

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8 Best Product Webinars in 2024 and Beyond

Userpilot

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. Stanford's webinar offers aspiring product managers practical strategies to enter the field, featuring insights from Silicon Valley executives. Book the demo today!

Webinar 97
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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.

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Will AI Replace Product Managers?

The Product Cafe

That’s more time for the fun part—like nailing down that elusive product-market fit or crafting strategies that outmaneuver competitors. Developing a visionary product strategy, empathizing with user challenges, and leading dynamic cross-functional teams are areas where product managers shine.

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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction. HubSpot’s Partner Program for startups supports growth with discounted tools, personalized support, tailored onboarding, and co-marketing opportunities, fostering strong loyalty.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.