article thumbnail

The Product Vibe Holiday Edition

Product Management University

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130
article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

article thumbnail

8 Best Product Webinars in 2024 and Beyond

Userpilot

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. You can use your findings and improve your in-app marketing with Userpilot. A product webinar is a virtual seminar or presentation focused on showcasing and discussing a specific product.

Webinar 93
article thumbnail

Agile Market Requirements

Pragmatic Marketing

Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. They read like somewhat-technical marketing hype. Imagine going to a college seminar and not being able to ask the professor any questions! “The product shall.”. And they’re right.

Agile 70
article thumbnail

How to find product/market fit before you start building — UserLeap’s Ryan Glasgow

The Review by First Round

Today’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product research platform that helps PMs, user researchers, and growth marketers launch microsurveys to uncover customer insights faster. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.

article thumbnail

Announcing Intercom Academy – a new place to learn and grow

Intercom, Inc.

In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Intercom. At Intercom, as we work toward our mission of making internet business personal, we’ll continue to bring new and increasingly powerful technology to the market.

Seminar 23