The Review by First Round

JULY 22, 2021

Today’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product research platform that helps PMs, user researchers, and growth marketers launch microsurveys to uncover customer insights faster. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.

User Testing 52

User Testing Seminar Product Marketing Marketing 52

Intercom, Inc.

NOVEMBER 21, 2019

In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Intercom. At Intercom, as we work toward our mission of making internet business personal, we’ll continue to bring new and increasingly powerful technology to the market.

Seminar 23

Seminar Feedback Software Customer Experience Education 23

The Product Coalition

JANUARY 28, 2019

The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. You can create an even bigger success by targeting 10 per cent of your market and working to make them 100 per cent ecstatic. From catering for a very narrow target audience of soldiers, the knife became a mass market product.

Seminar 83

Seminar Travel Airlines User Testing 83

Userpilot

MAY 20, 2024

Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction. HubSpot’s Partner Program for startups supports growth with discounted tools, personalized support, tailored onboarding, and co-marketing opportunities, fostering strong loyalty.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

freshtrax

JULY 19, 2023

While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. Examples of Anime in Marketing Anime has been successfully used to promote companies and products in Japan for years, one powerful example is this Anime ad for Tokyo Disney. Predicted Anime Market Growth Worth $25.62

User Testing 75

User Testing Marketing Strategy Reporting Tools 75

Userpilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Intercom, Inc.

AUGUST 29, 2019

Our Head of Sales Ops, Jeff Serlin, and our Director of Demand Generation, Brian Kotlyar, on how sales and marketing should work together to build a single revenue plan. There were a thousand people in this seminar that he was doing, and it was just Q&A. We hear from Tara Bryant again, on moving upmarket.

Data Visualization 172

Data Visualization Feedback Software Customer Feedback Customer Experience 172

Sachin Rekhi

JUNE 22, 2009

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60

Seminar Research Software Data Visualization Advertising 60

Product Beautiful

FEBRUARY 24, 2014

Every company has their own definition of the steps in the funnel, but a typical funnel might have these steps: Qualified Lead (from Marketing). Initial contact, sent marketing materials. What if our marketing materials don’t speak to their pain? Specifically, following the market. How to do Win/Loss Analysis.

Seminar 61

Seminar Product Research Data Visualization Customer Experience 61

Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Mironov Consulting

MAY 5, 2023

  This is a seminar-style " Product Management Leadership Essentials " course, initially limited to 10 participants. After decades of in-person classes, workshops and event keynotes, I'm now offering my first real-time remote course.  

Leadership 52

Leadership Seminar Workshop Events 52

The Product Cafe

JUNE 18, 2024

That’s more time for the fun part—like nailing down that elusive product-market fit or crafting strategies that outmaneuver competitors. So, while AI handles the grunt work, you can focus on what really matters: delivering value that resonates with users and distinguishes your product in the market.

User Testing 59

User Testing Data Visualization Product Research Product Management 59

ProductPlan

JULY 19, 2019

Neither do the researchers, founders, marketers, designers, or other PMs. From educational seminars to a snowball fight, Mind the Product 2019 was an overall success. Tricia Wang, Co-Founder, Sudden Compass. Wang’s talk was a great reminder that product managers don’t own the voice of the customer. Mind the Product takeaways.

User Testing 79

User Testing Product Research Product Management Product Manager 79

Pragmatic Marketing

NOVEMBER 12, 2018

Conferences, seminars and forums held by event organizations, associations, professional and industry trade groups and academic institutions all offer the opportunity to reach people you might not be able to through traditional advertising and promotion. Now let’s focus primarily on the unpaid engagements, and how to get them.

Seminar 70

Seminar User Testing Advertising Customer Experience 70

The Product Coalition

JUNE 5, 2018

Listen to how Dan Ryan, MBA, PMP answered the 7 questions every PMP exam coaching student asks here: [link] #PMP  —  @corneliusficht Seth Godin Seth has founded and led several companies focused on marketing, advertising, and leadership development. He currently serves as Founder and CEO of Do You Zoom, Inc.,

Analytic Tools 68

Analytic Tools Seminar Healthcare Leadership 68

freshtrax

DECEMBER 23, 2024

Project Overview: Adapting to Market and Industry Changes btrax partnered with Subaru to ensure the brand remains a top choice in a highly digitized market. Building on this success, btrax continues to help brands revisit their fundamentals, engage users, and create groundbreaking services for rapidly evolving markets.

Branding 52

Branding User Testing Customer Feedback Marketing 52

The Product Coalition

FEBRUARY 13, 2019

March 19, 2019 Behavioural Economics and Decision Science for Social Good Seminar , London, GB?—? November 19–21, 2019 Habit Summit , San Francisco (unfortunately, canceled 2019, looking forward to 2020) Behavioral Science & Marketing Summit , San Francisco?—? March 25, 2019 Shopper Brain Conference , NYC?—?

Seminar 60

Seminar Research Software Workshop Data Visualization 60

DemandMatrix

JULY 1, 2020

They have developed and are following smart marketing tactics that would help them sustain the impacts. How B2B Marketing got harder with changing global picture? Cross-border business travels also went for toss because of which global events, seminars, exhibitions, meetings are called off. What does it focus on?

B2B 52

B2B Events Seminar Webinar 52

Intercom, Inc.

JULY 23, 2020

As a self-taught designer who began his career as a freelancer, he worked his way up first at the advertising firm DDB before joining Apple’s marketing communications team and eventually becoming the Director of Design for Square, the digital payments company that went public at a valuation of $3.6 What seminars could I go to?

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Under 10 Consulting

MAY 1, 2019

It can drive product direction and ensure your team builds the right product for the market. There are three types of desired skills for product management jobs: technology, market, and business. Market expertise. Market expertise is a focus on geographic or vertical markets, either by country or by industry.

Product Management 56

Product Management Product Manager Seminar Research Software 56

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

freshtrax

AUGUST 20, 2019

Businesses overseas may be interested in entering the Japanese market at this opportune time, so we sat down with Junko (June) Morishita , the Commercial Director of ADARA in Japan, to hear about the company’s experience doing business in Japan for almost four years and the lessons they have learned. They asked things like “What is a pixel?”

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

Userpilot

NOVEMBER 24, 2022

If you’re already utilizing gamification strategies for your marketing efforts, why not take it a step further and use the same methods to incentivize customer education? With a multitude of customer education software already on the market, it can be tough to find the best solution for your product. Kommunicate.

Feedback Software 98

Feedback Software Analytic Tools Reporting Tools Data Visualization 98

Userpilot

FEBRUARY 22, 2024

In a highly competitive SaaS market, providing excellent support can be a major differentiating factor. Enter the product webinar – a virtual seminar for showcasing a product or addressing a need. Join Userpilot Product Marketing & Growth Facebook Group. A successful community, though, must be nurtured.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Userpilot

MARCH 25, 2024

Use email marketing to win back churned customers. Webinars are virtual seminars that pack the power of video tutorials while providing a forum for users to ask questions and provide real-time feedback. Collect customer feedback to improve your customer retention strategy. Monitor product engagement to identify at-risk customers.

User Testing 104

User Testing Customer Experience Customer Feedback Data Visualization 104

Product Culture

APRIL 4, 2015

Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. It was nearly free marketing, right? I said no. Prioritization Anti-patterns. The Role of Product Management.

Seminar 45

Seminar Customer Experience Demo Roadmap 45

The Product Coalition

OCTOBER 11, 2019

But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. The best way to advance your product management career is to develop yourself. A flexible option to learn and progress are MOOCs (Massive Open Online Courses). Canada and Europe or online.

Analytic Tools 60

Analytic Tools Reporting Tools Data Visualization Product Management 60

freshtrax

APRIL 18, 2024

He highlighted the importance of understanding local cultures, regulations, and business practices to successfully enter new markets. Global Expansion and Innovation “Launching in New Markets is tricky,” admits Taylor, however, “being Global is more important than ever.”

Vision 104

Vision ChatGPT Healthcare B2B 104

Business of Software Conference

NOVEMBER 1, 2023

Plus, they likely have a marketing budget that can blow yours out of the water. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. They started experimenting with offline marketing techniques – regional radio, direct mail, events, and even cold calling.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. Whether their education is in engineering, marketing, sales, operations, or otherwise.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

The Product HQ

JUNE 20, 2024

I’m happy with your company’s commitment to the career growth of its employees through training programs and seminars. This is possible with effective communication with marketing teams regarding product features. Looking to become a director of a product management team? Why do you think we should hire you?

Technical Review 52

Technical Review User Testing Product Research Customer Experience 52

Sequent Learning

AUGUST 26, 2019

Succeeding in product management and innovation while our industries and markets are changing around us is something we deal with every day. We rarely have the luxury of a slow-moving market. That’s what it feels like sometimes, as product managers and product leaders; we rarely have the luxury of a slow-moving market.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Customer Experience 40

freshtrax

OCTOBER 3, 2024

This year marks a significant milestone for btrax as we celebrate 20 years of work crafting innovative design and marketing solutions that empower businesses to succeed in Japan and worldwide. The panel featured: – Dan Harden , CEO, Founder, and Principal Designer of Whipsaw , whose work has brought over 1,000 products to market.

Events 52

Events Vision Artificial Inteligence Technology 52

freshtrax

JANUARY 24, 2025

How can a marketing or research team get useful insights from a product meant for everyone? When I ask who their target audience is, they often say, “Everyoneyoung, old, male, female…we want to include everyone.” ” This always worries me.

Data Visualization 52

Data Visualization Customer Feedback User Testing Research Software 52

freshtrax

DECEMBER 23, 2024

Project Overview: Adapting to Market and Industry Changes btrax partnered with Subaru to ensure the brand remains a top choice in a highly digitized market. Building on this success, btrax continues to help brands revisit their fundamentals, engage users, and create groundbreaking services for rapidly evolving markets.

Branding 59

Branding User Testing Customer Feedback Marketing 59

Intercom, Inc.

APRIL 2, 2020

But the people who didn’t or just weren’t on the market for a product like this were companies like yourself that had studios where you did your recording. So now anybody that needs to record anything is within our market and has a need for a remote recording tool.

Reporting Tools 260

Reporting Tools Customer Experience Seminar Education 260

freshtrax

JANUARY 24, 2025

How can a marketing or research team get useful insights from a product meant for everyone? When I ask who their target audience is, they often say, “Everyoneyoung, old, male, female…we want to include everyone.” ” This always worries me.

Data Visualization 59

Data Visualization Customer Feedback User Testing Research Software 59