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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

.” If you’re interested in testing the strength of your company’s or your products’ security measures, you might want to adopt the NIHITO line of thinking and look outside for help. “It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.”

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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Product Management System Basics

ProductPlan

Studying competitive products? Researching the market and your user persona’s needs for potential product ideas. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Market surveys. UX testing. Training and onboarding.

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The Great Silence

The Product Coalition

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

.” If you’re interested in testing the strength of your company’s or your products’ security measures, you might want to adopt the NIHITO line of thinking and look outside for help. “It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.”

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How to Build a Solid SaaS Onboarding Strategy: Step-by-Step Guide

Userpilot

The product, sales, marketing, and CS teams all play a role in the onboarding concerto. Researching your customers, personalizing your onboarding flows, and split-testing elements will all contribute towards a more positive experience throughout the entire customer lifecycle. What is SaaS onboarding? NPS survey example.

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Best Resources for Sales Enablement Managers

Userpilot

Deepen your knowledge with “The Qualified Sales Leader” (SaaS sales tactics) or “Selling to the C-Suite” (enterprise-level SaaS). However, the role of a sales enablement manager isn’t just restricted to the sales function. What does a sales enablement manager do?