Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Higher marketing and product ROI.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Alchemer Mobile

JUNE 16, 2022

Use real-time data and feedback to prioritize your product roadmaps. Six-step checklist to improve your mobile feedback strategy. If the app feedback contains a suggestion or bug report, let the customer know where this issue stands in your roadmap. Step #5: Let feedback drive product roadmap decisions.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Lead on Purpose

NOVEMBER 30, 2020

There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Building software platforms and applications that customers love, and will recommend to their peers, takes extreme focus and hard work.

Product Strategy 281

Product Strategy Strategy Marketing Roadmap 281

Alchemer Mobile

FEBRUARY 18, 2021

Key Mobile App Strategies for Travel Brands During the Reopening Process. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. Tag common errors to help prioritize your product roadmap and identify high-priority bugs faster.

Travel 230

Travel Feedback Software User Testing Strategy 230

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 360

Reporting Tools User Testing Customer Experience Product Research 360

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 129

Vision Product Research User Testing Roadmap 129

Roman Pichler

MARCH 9, 2021

What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals. Product Goals and the Product Roadmap. Figure 3: Sample GO Product Roadmap with Product Goals. Figure 3 shows a sample roadmap based on my GO product roadmap template , which contains three product goals.

Product Goals 386

Product Goals Weak Development Team User Testing Vision 386

Roman Pichler

SEPTEMBER 2, 2020

To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product. Additionally, you should be confident that your strategy is correct, and you should have data to support your view.

Healthcare 73

Healthcare Roadmap Product Strategy Strategy 73

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. You should therefore do just enough product discovery and strategy work before you start using Scrum and before you add any items to the product backlog.

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust.

Weak Development Team 321

Weak Development Team Product Research Customer Experience Workshop 321

Alchemer Mobile

FEBRUARY 17, 2021

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. It also helps you understand what areas of your product roadmap to prioritize. Inform Product Decisions.

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 261

Product Research Product Management Product Manager Customer Experience 261

Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.

Weak Development Team 73

Weak Development Team Product Research Workshop Customer Experience 73

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog.

Weak Development Team 287

Weak Development Team Product Management Product Manager User Testing 287

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

The Product Coalition

OCTOBER 16, 2024

Then, hearing the idea repeated — delete, delete, delete — I started to think about products in general and roadmaps specifically. We have a roadmap that is largely, if not entirely, focused on releasing new stuff while maintaining what we have. A reverse roadmap. About the idea of a reverse roadmap? Challenge accepted.

Roadmap 105

Roadmap Onboarding KPIs User Testing Customer Experience 105

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Such a strategy facilitates effective product discovery and product delivery.

Customer Experience 277

Customer Experience Product Research Technical Review Data Visualization 277

The Product Coalition

JULY 5, 2023

It forced me to question a belief, as a product leader, I treated as an absolute — that products always require roadmaps. Do you think every company and product needs a roadmap?” Then I thought further; maybe scenarios exist where roadmaps are optional. Roadmaps are not always needed. Roadmaps early on tend to box you in.

Roadmap 137

Roadmap Product Research Weak Development Team Customer Experience 137

Roman Pichler

JULY 6, 2021

Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own. Creating and validating a product strategy including market and user research.

User Testing 336

User Testing Product Research Weak Development Team Customer Experience 336

Roman Pichler

MAY 5, 2020

This includes describing their functionality, interacting with development teams, participating in product discovery and strategy work, and helping evaluate feedback and data. In other words, I find the approach less suited when faced with a significant amount of uncertainty and change that affects the product strategy.

Feedback Software 367

Feedback Software Product Research Weak Development Team User Testing 367

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. I will get the market size across all 3 sizing metrics.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

JANUARY 16, 2024

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. It was something that happened over time, a term I’ve coined ‘roadmap drift’.

Roadmap 112

Roadmap Development Team Review Technical Review Weak Development Team 112

Roman Pichler

JULY 5, 2022

To make the duties more accessible, I have grouped them into four sets: people management, processes and tools, business strategy and organisational development, and self-leadership. Don’t forget to capture the learning and development measure, for example, on a learning roadmap. Business Strategy and Organisational Development.

Product Research 315

Product Research Leadership Feedback Software Roadmap 315

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. Invite the individuals to product strategy review meetings and sprint reviews.

Product Research 322

Product Research Agile User Testing Framework 322

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264