Marketing Roadmap Strategy 
Roman Pichler
FEBRUARY 7, 2025
Listen to the audio version of this article: [link] What is a Portfolio Roadmap and Do You Need One? In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual product strategies. This is where product portfolio roadmaps come in. [2] How Can You Capture a Portfolio Roadmap?
Product Innovation Educators
DECEMBER 16, 2024
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.
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The Product Guy
FEBRUARY 20, 2025
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Roman Pichler
JANUARY 20, 2025
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1] If so, what are they?
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Guardrails & Bias Mitigation 🚨 Implement robust strategies to protect against hallucinations and biases in LLM outputs, ensuring fairness, reliability, and user trust. Save your seat today!
Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle.
The Product Coalition
OCTOBER 16, 2024
Then, hearing the idea repeated — delete, delete, delete — I started to think about products in general and roadmaps specifically. We have a roadmap that is largely, if not entirely, focused on releasing new stuff while maintaining what we have. A reverse roadmap. About the idea of a reverse roadmap? Challenge accepted.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Speaker: David Warren and Kevin O'Neill Stoll
How do you validate strategies, reduce risks, and ensure alignment with customer value? 💬 Customer-Centric Metrics: Discover hot to align sales and marketing efforts with real usage insights to deepen customer engagement.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. How to leverage market trends to help customers better understand why your product is important right now.
Speaker: Scott Baldwin of ProductBoard
Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster. Product managers and community managers share a common goal: to deliver value to their users.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly. Mark will teach strategies to avoid the problems caused by rebuilding features that are already delivered by existing services, including: Adding a build vs. buy phase to your product discovery.
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