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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

Leverage data effectively by measuring customer loyalty rate, program performance, and product usage with analytics tools to identify trends and optimize your B2B loyalty program. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

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How to find product/market fit before you start building — UserLeap’s Ryan Glasgow

The Review by First Round

Today’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product research platform that helps PMs, user researchers, and growth marketers launch microsurveys to uncover customer insights faster.

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The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. You can create an even bigger success by targeting 10 per cent of your market and working to make them 100 per cent ecstatic. They also needed a tool to take apart and reassemble their rifles, which was one of the drills they had to perform.

Seminar 81
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Clara Shih, The Facebook Era, and Business Opportunities on Facebook

Sachin Rekhi

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60
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Will AI Replace Product Managers?

The Product Cafe

It's become a hot topic in our discussions as well, from our newsletters to our blogs, not to mention its starring role in our product management platform. Here’s where AI steps in, not as a replacement but as a tool that automates the mundane, freeing you up for the high-stakes, high-reward aspects of your job.

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Product Managers: Learn to Let Go

ProductPlan

Neither do the researchers, founders, marketers, designers, or other PMs. The questions you ask in user research need to be 100% focused on the user. Keep in mind during these user research interviews that people have a high tolerance for “good-enough” solutions. Tricia Wang, Co-Founder, Sudden Compass.