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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

Leverage data effectively by measuring customer loyalty rate, program performance, and product usage with analytics tools to identify trends and optimize your B2B loyalty program. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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Will AI Replace Product Managers?

The Product Cafe

It's become a hot topic in our discussions as well, from our newsletters to our blogs, not to mention its starring role in our product management platform. Here’s where AI steps in, not as a replacement but as a tool that automates the mundane, freeing you up for the high-stakes, high-reward aspects of your job.

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How to find product/market fit before you start building — UserLeap’s Ryan Glasgow

The Review by First Round

Today’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product research platform that helps PMs, user researchers, and growth marketers launch microsurveys to uncover customer insights faster.

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. Plus, they likely have a marketing budget that can blow yours out of the water.

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The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. You can create an even bigger success by targeting 10 per cent of your market and working to make them 100 per cent ecstatic. They also needed a tool to take apart and reassemble their rifles, which was one of the drills they had to perform.

Seminar 81
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A comprehensive list of resources about behavioral design

The Product Coalition

a human-powered and AI-assisted platform for meal planning. I have already devoted long hours thoroughly researching and curating the list of great resources. March 19, 2019 Behavioural Economics and Decision Science for Social Good Seminar , London, GB?—? Hi, I am Polina, a product manager at wellio?—?a

Seminar 60