The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. In other words, market research helps businesses understand what consumers want and how to effectively sell to them.

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User Testing Product Research Data Visualization Customer Feedback 138

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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Userpilot

OCTOBER 15, 2023

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. Trend data empowers you to design product roadmaps based on customer insights and improve retention by leaning on customer behavior and user sentiment.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 84

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

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Research Software Feedback Software Product Marketing Reporting Tools 79

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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Data Visualization Artificial Inteligence Reporting Tools Customer Communications 112

Mixpanel

MAY 2, 2023

Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low. See a Mixpanel Marketing Analytics Board in action by clicking the image above.

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Data Visualization Analytic Tools Customer Experience Customer Feedback 111

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

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Data Visualization Analytic Tools Customer Experience Feedback Software 76

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

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Data Visualization Analytic Tools Feedback Software Onboarding KPIs 83

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is product market research and why is it important?

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Research Software User Testing Analytic Tools Feedback Software 59

ProductPlan

JULY 19, 2021

Recent reports claim that diverse organizations outperform their competitors by 35%, according to a recent report by McKinsey & Company. The report also concluded that gender-diverse organizations outperform their nearest competitor by 15%. We find ourselves judging our own experiences, purchases, and solutions.

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Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

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Analytic Tools Data Visualization Feedback Software Research Software 84

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Research Software User Testing Market Research Data Visualization 52

Usersnap

DECEMBER 14, 2021

Why isn’t every SaaS business carrying exit surveys when their users cancel? When used well they will cut your churn, improve user experience, and increase the likelihood that ex-users become customers again in the future. Open-ended questions ask users to give reasons for canceling in their own words.

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Feedback Software Customer Experience User Testing Product Research 96

Nulab

APRIL 29, 2022

The Nulab team is pleased to announce that Cacoo secured an incredible award-winning streak from Gartner Digital Markets as a Top Idea Management Software. Cacoo was also the #2 pick in the Capterra report, Top 4 Free Diagram Software. Thanks to the consistently positive and helpful reviews from our users, Cacoo is rated 4.7

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Reporting Tools Research Software Idea Management Software Review 79

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

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Research Software User Testing Market Research Data Visualization 52

Userpilot

APRIL 16, 2024

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. It also helps identify better ways to engage users. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. Book a demo now to get started.

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Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 Customer segmentation differs from market segmentation as it focuses on dividing existing customers, while market segmentation separates the entire available market.

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Analytic Tools Feedback Software Research Software Reporting Tools 77

Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Userpilot

FEBRUARY 15, 2024

Hubspot is a powerful customer platform with a variety of hubs containing various features for tracking sales funnels, interpreting marketing data, and more. Mixpanel is a product analytics software that interprets and represents advanced data into visual, easy-to-read reports. Prices available upon request). Starts at $20/month).

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Analytic Tools Data Visualization Feedback Software Reporting Tools 86

Userpilot

JULY 29, 2024

35% of startups fail because there is no market need. TL;DR Quantitative data, expressed numerically, is crucial for analysis, driving strategic decisions, and understanding consumer behavior and market trends. Cohort analysis groups users by attribute and tracks behavior over time to understand retention and engagement.

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Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a look at the main components of a competitive analysis report.

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Data Visualization Research Software Reporting Tools Feedback Software 87

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Identify drop-off points from the report. Couple findings with other reports to drive deeper insights.

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Mixpanel

OCTOBER 21, 2019

Following up on the success of our 2017 Product Benchmarks Report, we’re happy to share the latest version of our flagship content piece. The 2019 Product Benchmarks Report breaks down the data you need to understand how your product stacks up. DOWNLOAD REPORT. How engaged are your active users compared to peers?

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Mixpanel

OCTOBER 21, 2019

Following up on the success of our 2017 Product Benchmarks Report, we’re happy to share the latest version of our flagship content piece. The 2019 Product Benchmarks Report breaks down the data you need to understand how your product stacks up. DOWNLOAD REPORT. How engaged are your active users compared to peers?

Data Visualization 40

Data Visualization Reporting Tools Analytic Tools Feedback Software 40

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Outline a marketing plan to promote your product across multiple channels and drive sales.

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Reveal

SEPTEMBER 2, 2024

By matching the design elements like color schemes and fonts, you create a consistent user experience, making the analytics feel like a natural part of your product rather than an add-on. A flexible analytics solution empowers users to modify and control how they consume data.

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Userpilot

AUGUST 27, 2024

for streamlined bug reporting with session replays, perfect for small to mid-sized development teams who are still growing their products. Hotjar : Hotjar is a more affordable and user-friendly option, ideal for small to mid-sized businesses needing solid user behavior analytics and feedback tools. Marker.io : Use Marker.io

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Userpilot

JULY 29, 2024

Benefits : Use psychographic data to gain deep insights, build targeted marketing campaigns , and develop products that align with your users’ values and beliefs. Through behavioral segmentation, you can measure results, use resources efficiently, and personalize user experience.

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Data Visualization User Testing Analytic Tools Reporting Tools 75

The Product Coalition

OCTOBER 8, 2023

Explore the secrets of creating a successful Crypto Prediction and Opinion Platform, and provide users with insights to help them navigate the cryptocurrency market wisely. Crypto prediction platforms provide valuable insights into the volatile world of cryptocurrency markets, aiding users in making informed decisions.

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Data Visualization Reporting Tools Feedback Software Customer Feedback 135

Userpilot

JUNE 29, 2024

Reducing short-term costs while accelerating your time to market. How Userpilot can take your product analytics to the next level: Feature tags and custom events to enable you to understand user behavior and make data-driven decisions. Heatmaps to help you visualize user interactions. Ready to get started with product analytics?

Analytic Tools 92

Analytic Tools Data Visualization Reporting Tools Research Software 92

Reveal

SEPTEMBER 27, 2024

This powerful tool allows end-users—your customers—to gain actionable insights from their interactions, improving their decision-making and overall experience with your product. Conversational analytics is not just another feature; it’s a transformative capability that can significantly elevate the user experience within your software.

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Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

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Userpilot

JULY 2, 2024

Tracking customer behavior improves marketing, enhances user experience , and boosts customer satisfaction and loyalty. They offered free users select premium features, enhancing user experience. Netflix’s 93% retention rate comes from using user behavior analytics and personalization.

Data Visualization 92

Data Visualization Analytic Tools Customer Experience Customer Feedback 92

Userpilot

FEBRUARY 25, 2024

Frictionless sign-ups and proactive support are now essential for winning over users. Predictive analytics are driving business decisions such as product and marketing strategy. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Here are the top trends to watch out for.

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Analytic Tools Data Visualization User Testing Reporting Tools 88

Userpilot

MARCH 7, 2024

UXtweak is the best free user experience research platform. Userpilot is the product growth platform for user journey analytics. Different types of analytics tools The analytics tools available on the market are as specialized as they are numerous. Engagement reports. Web analytics tools. Mobile analytics tools.

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Data Visualization Analytic Tools Reporting Tools Research Software 91

Userpilot

MARCH 12, 2024

In this article, we explain what Paths is, how to create the report, its use cases, and compare it to similar features in other tools. TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. Clicking on Run Query will generate the report.

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Data Visualization Customer Experience Analytic Tools Customer Feedback 84