Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. BUT we still had to test our ideas. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

Product Strategy 306

Product Strategy Onboarding KPIs Strategy Transportation 306

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test.

Product Strategy 138

Product Strategy Strategy Product Research User Testing 138

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 245

Product Strategy Product Research Strategy Technical Review 245

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning!

Positioning 147

Positioning Product Research User Friction Differentiation 147

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 87

Data Visualization Strategy User Testing Product Research 87

The Product Coalition

MAY 1, 2023

The market was ripe for us to introduce a new product. However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. However, involving the design team from the outset will help you avoid common pitfalls and streamline product development. The team stressed.

Weak Development Team 117

Weak Development Team User Testing Data Visualization Product Research 117

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 128

User Testing Product Marketing Marketing Customer Experience 128

Roman Pichler

MAY 4, 2022

This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

Product Research 313

Product Research Agile User Testing Framework 313

Lenny Rachitsky

AUGUST 11, 2024

To improve vision and strategy: Acknowledge your personality type: If you are low in openness, recognize that big, abstract ideas may be challenging for you. For instance, if you struggle with big-vision thinking, partner with team members who excel in that area. Use this feedback to refine future meetings.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

BrainMates

SEPTEMBER 9, 2020

Your strategy should never be etched in stone; you always have to be conscious of changing conditions for your customers and how best to meet their needs. Your company’s vision and purpose might be solid, but how you achieve it must, by necessity, remain flexible. We establish these as facts, create a hypothesis and test it.

Product Strategy 83

Product Strategy Strategy Product Research User Testing 83

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 311

Product Research Product Strategy Strategy Research Software 311

ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”. The importance of maintaining a product vision.

Vision 62

Vision Weak Development Team User Testing Product Research 62

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Userpilot

JULY 16, 2024

TL;DR Technical product management combines business acumen with technical expertise to drive the development of products. A traditional product manager prioritizes understanding customer needs and market trends. Develop the product vision and expand on the strategy. Product vision benefits.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Feedback Software 91

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Drives product success.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

NOVEMBER 23, 2023

Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Strategic value is about aligning features with the company’s vision and long-term goals. A roadmap example.

Feedback Software 82

Feedback Software Product Research Analytic Tools User Testing 82

Sachin Rekhi

AUGUST 26, 2024

This 5-part series on understanding Michael Porter will help product managers translate Porter's teachings into actionable insights for developing their own product strategies. To Porter, superior performance doesn't refer to market share but instead to profits. Take for example the fast food market.

Strategy 78

Strategy Development User Testing Branding 78

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

Feedback Software 101

Feedback Software Marketing Data Visualization Customer Experience 101

The Product Coalition

JANUARY 16, 2024

Our product was evolving rapidly and haphazardly. Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. As a matter of practice, review your vision and product strategy at the same time as you review your roadmap.

Roadmap 113

Roadmap Development Team Review Technical Review Weak Development Team 113

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This includes the following ten capabilities: Formulating an inspiring vision for a product. Creating and validating a product strategy including market and user research.

User Testing 330

User Testing Product Research Weak Development Team Construction 330

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. It will also have a positive impact on team morale and productivity. Or will it help you satisfy a new one?

Research Software 241

Research Software Technical Review Technology Product Research 241

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision.

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

Sachin Rekhi

AUGUST 4, 2021

In this course we’ll introduce 4D roadmaps, a tool for developing highly strategic roadmaps that balance your long-term vision with customer feedback and short-term business priorities. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 167

Technical Review User Testing Onboarding KPIs Product Management 167

BrainMates

SEPTEMBER 9, 2020

Your strategy should never be etched in stone; you always have to be conscious of changing conditions for your customers and how best to meet their needs. Your company’s vision and purpose might be solid, but how you achieve it must, by necessity, remain flexible. We establish these as facts, create a hypothesis and test it.

Product Strategy 52

Product Strategy Strategy Product Research User Testing 52

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. Vision: It should be inspirational and the guiding post.

Framework 154

Framework Startups User Testing Onboarding KPIs 154

The Product HQ

JUNE 10, 2024

As new machine learning algorithms, artificial intelligence software, and data engineering processes hit the market, companies continue to automate data pipelines and streamline insights. As a result, many product managers dive into data science products. Looking to become a product manager?

Data Visualization 52

Data Visualization Artificial Inteligence Technical Review Product Management 52

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 80

Analytic Tools Research Software Feedback Software User Testing 80

Userpilot

JANUARY 14, 2023

Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs.

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. What is a UX strategy?

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

Userpilot

AUGUST 14, 2024

In contrast, traditional sales-led businesses rely more heavily on aggressive product marketing and inorganic growth efforts. Benefits of product-led growth design include greater customer experience and retention by better aligning with user needs. This leads to faster market launches and higher adoption rates as well.

User Testing 90

User Testing Product Research Customer Experience Feedback Software 90

Gainsight

OCTOBER 16, 2020

So if there’s one thing that I hope our Pulse for Product attendees feel, it’s that product has never been more important. There’s no blank slate; there’s simply the product manager’s vision for what it could be. The possibilities that drew us all to this job in the first place.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

The Product Coalition

MARCH 6, 2019

We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Simply follow the below steps and tick them off in turn to deliver the best mobile app product you can. At the minimum, your mobile product will bring design teams, IT, marketing and operations together?—?these

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Userpilot

NOVEMBER 14, 2022

Product planning focuses on the customer and business outcomes that the product should achieve. It should not be confused with project planning, product strategy development , or product discovery. Product planning improves the alignment of teams and internal stakeholders with the product vision.

Product Research 90

Product Research User Testing Research Software Onboarding KPIs 90