Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 216

Technical Review Product Strategy Strategy Workshop 216

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.

Product Strategy 185

Product Strategy Strategy Research Software Technical Review 185

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 79

Research Software Data Visualization Marketing Customer Experience 79

BrainMates

JUNE 20, 2022

With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders. However, the topic of product strategy resilience rarely if ever surfaces when talking to product leaders about their product strategies.

Product Strategy 98

Product Strategy Strategy Product Research Workshop 98

BrainMates

OCTOBER 10, 2023

Disrupting the Product - Strategy Questions Answered By DIANE SEXTON Even though periods of decline are a normal part of the economic cycle, there is no denying the enormous pressure these periods place on our organisations. I believe the best strategy is to really go back to your roots. From there, confirm your market fit.

Product Strategy 52

Product Strategy Strategy Customer Experience Vision 52

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

Leadership 147

Leadership Marketing Product Manager Product Management 147

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. The result?

Product Strategy 140

Product Strategy Strategy Product Research User Testing 140

Mind the Product

JANUARY 13, 2020

Mel McVeigh is the Product Director at Condé Nast , one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy.

Product Strategy 92

Product Strategy Strategy Vision Branding 92

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 132

Vision Product Research User Testing Roadmap 132

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). How can Tesla sell more cars?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I then do various interviews with executives all the way to Product Management team members and surrounding functions. I review strategies and roadmaps. I wanted to share with you the framework I use when doing this.

Weak Development Team 252

Weak Development Team Product Research Research Software Feedback Software 252

Product Warrior

DECEMBER 7, 2022

This is the introduction to my 10-part series to help you execute and continuously improve your product strategy. After explaining to board members we could not acquire the Internet, I quickly learned to execute product strategy fast. We must focus on learning velocity and continuous improvement.

Weak Development Team 52

Weak Development Team Product Strategy Feedback Software Strategy 52

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 209

Product Research Product Strategy Strategy Research Software 209

BrainMates

NOVEMBER 13, 2022

Is Your Product Strategy? With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders. With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders.

Product Strategy 52

Product Strategy Strategy Product Research Customer Feedback 52

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

bpma ProductHub

OCTOBER 5, 2019

by Davide Cis and Neil Baron – We tackled the subject of migrating customers to new technology, products and platforms (migration henceforth) at our August Product Executive Forum (PEF), where experienced product management and product marketing professionals from the Boston area meet to discuss shared challenges and find innovative solutions.

Technology 208

Technology Product Marketing Marketing Product Management 208

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Raffali believes strategy missteps are inevitable if companies aren’t spotting key patterns quickly enough. What does a Good Strategy Look Like?

Product Strategy 83

Product Strategy Strategy Research Software Technical Review 83

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 79

Analytic Tools Research Software Feedback Software User Testing 79

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

Product Strategy 78

Product Strategy Strategy Development Technical Review 78

ProductPlan

FEBRUARY 28, 2023

As digital and product transformations become more common, more Information Technology (IT) departments view their software assets as products that deserve ongoing investment and attention from a consistent, dedicated team. Analyze your product metrics, and learn about your market and your competitors.

Feedback Software 52

Feedback Software Information Technology Product Manager 52

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 132

Startups Strategy Technical Review B2B 132

Userpilot

AUGUST 14, 2024

By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives. In this article, we’ll explore definitions, customer segmentation models, benefits, and how to design a customer segmentation strategy that boosts product engagement.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Reporting Tools 77

The Product Guy

JULY 30, 2024

Product-Led Growth (PLG) is a powerful strategy that has revolutionized the SaaS and tech industries. By placing the product at the center of the growth strategy, PLG drives customer acquisition, conversion, and retention through exceptional product experiences.

Customer Feedback 74

Customer Feedback Data Visualization Customer Experience Onboarding KPIs 74

The Product Coalition

MAY 21, 2024

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. In the ever-evolving landscape of technology, a transformative trend has emerged: A surge venture capital and corporate investments in deep tech. Are customers asking for it?

Research Software 136

Research Software Biotechnology Artificial Inteligence Product Manager 136

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

DECEMBER 11, 2019

One of the biggest challenges product leaders face is convincing leadership of changes in product strategy. If you can clearly present to leadership that you have product-market fit and stickiness of customers, that’s a strong justification for more focus or resources on the growth side of the equation.

Product Strategy 78

Product Strategy Strategy User Testing Leadership 78

Product Management University

NOVEMBER 17, 2022

Convincing stakeholders the above supports company goals (product strategy). After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Finding user problems. Here’s the bottom line.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Manager 130

Gainsight

OCTOBER 16, 2020

Just like video games, product management has changed a lot over the years. Back in 2000, the strategy for Product Management was: Do what Sales wants. But what’s life in Product like now? The most successful companies with the biggest valuations place Product Management at the core of their strategy.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. And if no one realizes it’s wrong or adjusts course quickly, a promising product can become a lost cause. What Does a Bad Product Strategy Look Like?

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 311

Product Research Product Strategy Strategy Research Software 311

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

Product Strategy 52

Product Strategy Strategy Development Technical Review 52

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. This proves that you shouldn’t claim to be customer-centric if your products and services don’t reflect that. Start with the product vision statement, then set out your goals and initiatives.

User Testing 63

User Testing Reporting Tools Data Visualization Customer Feedback 63

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? How can the product be built?

Product Research 274

Product Research Technical Review Feedback Software Research Software 274