Marketing Product Marketing Strategy 
Mind the Product
NOVEMBER 25, 2021
With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. [.] Read more » The post Designing a successful product marketing strategy appeared first on Mind the Product.
Intercom, Inc.
SEPTEMBER 2, 2021
At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.
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Mind the Product
AUGUST 25, 2022
Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product.
bpma ProductHub
DECEMBER 1, 2019
by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.
Speaker: Chris Townsend, VP of Product Marketing, Wellspring
In this new webinar, Chris Townsend, VP of Product Marketing at Wellspring, will provide a primer on how Growth Innovation works and why it is poised to become the next generation of Innovation Management! But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?
Product Management University
OCTOBER 29, 2024
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses.
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
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