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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

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The Product Vibe Holiday Edition

Product Management University

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130
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How to find product/market fit before you start building — UserLeap’s Ryan Glasgow

The Review by First Round

Today’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product research platform that helps PMs, user researchers, and growth marketers launch microsurveys to uncover customer insights faster. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. You can use your findings and improve your in-app marketing with Userpilot. Book the demo today!

Webinar 93
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Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Every company has their own definition of the steps in the funnel, but a typical funnel might have these steps: Qualified Lead (from Marketing). Initial contact, sent marketing materials. What if our marketing materials don’t speak to their pain? The Impact of Win/Loss Analysis on Product Leaders. Demo of our solution.

Seminar 61
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Will AI Replace Product Managers?

The Product Cafe

That’s more time for the fun part—like nailing down that elusive product-market fit or crafting strategies that outmaneuver competitors. So, while AI handles the grunt work, you can focus on what really matters: delivering value that resonates with users and distinguishes your product in the market.

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Advice For Getting Into Product Management

Under 10 Consulting

It can drive product direction and ensure your team builds the right product for the market. It can also be frustrating because other departments have expectations of product management that rarely align with yours. There are three types of desired skills for product management jobs: technology, market, and business.