Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 85

Feedback Software Research Software Analytic Tools Product Research 85

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 76

User Testing Product Research Research Software Data Visualization 76

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 79

Research Software Feedback Software Product Marketing Reporting Tools 79

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging.

Feedback Software 80

Feedback Software Analytic Tools Research Software Advertising 80

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 75

Data Visualization Analytic Tools Feedback Software Reporting Tools 75

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

Data Visualization 70

Data Visualization Product Research Research Software Analytic Tools 70

Userpilot

APRIL 29, 2024

How do you create a segmentation survey? For example, age or product usage patterns. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. What is a segmentation survey? Let’s dive in!

Analytic Tools 78

Analytic Tools Research Software Feedback Software Product Research 78

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 78

Analytic Tools Feedback Software Research Software Data Visualization 78

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 82

Feedback Software Analytic Tools Research Software Software Review 82

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. How can you gauge the viability of expanding your business reach?

Research Software 70

Research Software Analytic Tools Feedback Software Data Visualization 70

The Product Coalition

DECEMBER 21, 2020

Similarly, there are also many products that should have failed but didn’t. We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability.

User Testing 165

User Testing Product Research Research Software Feedback Software 165

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. Why do a Product Discovery?

Product Research 165

Product Research User Testing Research Software Customer Experience 165

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

Data Visualization 86

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 86

Userpilot

JULY 23, 2024

The product development life cycle is an exciting and complex process. Understanding its different stages can help you transform a simple idea into a finished product. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Data Visualization 82

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

ProductPlan

OCTOBER 6, 2022

A new product can feel the same way. There is a place between nothing and a great product that’s full of uncertainty. Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Fake door tests are a popular and cost-effective validation technique.

User Testing 88

User Testing Product Research Research Software Feedback Software 88

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services.

Product Research 84

Product Research Feedback Software User Testing Customer Feedback 84

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

Research Software 97

Research Software Onboarding KPIs Product Marketing Definition 97

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. But with so many platforms out there, which one should your SaaS business choose? But with so many platforms out there, which one should your SaaS business choose?

Analytic Tools 86

Analytic Tools Research Software Data Visualization Product Research 86

Userpilot

AUGUST 19, 2024

Embarking on a career as a product assistant involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product assistant. Product assistants utilize a variety of tools to streamline their work.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made.

User Testing 136

User Testing Product Marketing Research Software Marketing 136

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 120

User Testing Market Research Product Research Research Software 120

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?

User Testing 134

User Testing Feedback Software Product Research Research Software 134

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. What is incremental innovation?

Feedback Software 88

Feedback Software Analytic Tools Research Software Product Research 88

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 79

Analytic Tools Research Software Feedback Software User Testing 79

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 77

Product Research User Testing Research Software Feedback Software 77