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Listen to the audio version of this article: [link] ProductTeams: Benefits and Challenges A productteam is a group of people who collaborate effectively, have ownership of a product , and are responsible for achieving product success. 2] Unfortunately, its not uncommon for productteams to struggle.
Listen to the audio version of this article: [link] Why Conflict Matters Conflict is often seen as something bad that should not occur. 1] This is especially true in productmanagement. As product people, we work with individuals from various business units or departments with different views and ideas.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. How: Whats your unique approach?
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their ProductManagement organizations. At all of them, I start understanding the current state of ProductManagement. But that’s okay, because once we know where the weak spots are, we can fix them.
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. .
Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about productmanagement, I asked seasoned productmanagers how they started and they gave me very different kinds of answers. Some of them are good, and some of them are bad.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for productteams.
Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a productmanager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.
How productmanagers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products.
Guest Post by: Eric Wang (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Chris Butler]. The notion of a strategy in productmanagement seems like something that only high-level stakeholders at the executive level should care about. Journey Into the World of Strategy. Simple task, right? First Attempt.
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.
How marketing and productmanagement work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work productmanagers do.
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.
Guest Post by: Sean Raftery (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Productdevelopment roles and “product” as a discipline are rapidly evolving within technology companies. ProductManagement at scale has also evolved but at a slower pace.
Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
How productmanagers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Before founding Viable, he held senior leadership roles in engineering, technology, and product.
But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. The framework uses its own product owner role, which is different from the one in Scrum.
Guest Post by: Syed Abdullah (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Bryan Postelnek]. I have worked on several products that were built with passion and vigor. At JCDecaux, I led the development of an information kiosk for airport passengers. The kiosks are deployed to many airports in the U.S.
Outcome-Driven Innovation – for ProductManagers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to productmanagement. He was part of the team that created the PCjr, a product that flopped badly.
Listen to the audio version of this article: [link] Introduction To discuss empowerment in productmanagement, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]
2] Figure 2: A Sample Product Portfolio Strategy If you are familiar with my work on product strategy , you’ll recognise the structure I’ve used in Figure 2: It is based on the Product Vision Board —the tool I’ve developed to capture a product vision and a product strategy.
The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on productmanagement. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.
It’s refreshing to see so many discussions and articles themed around productmanagement outcomes. After all, it’s the reason we productmanagers do what we do, right? Here’s a look at the good, the bad and the ugly when it comes to productmanagement outcomes. But not all outcomes are created equal.
How productmanagers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for productmanagers. [2:51]
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to productteams spending time building the right thing at the right time. Productmanagement comes down to discipline and process. Your product hits the market. .
Five factors of successful productmanagers. Do you and your productteams have the characteristics required for success? The ProductTeam Performance study has been identifying the characteristics of high-performing teams since 2012. Summary of some concepts discussed for productmanagers. [2:50]
Strategic ProductManagement: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for productmanagers in established tech companies.
Innovation accounting for teams, managers, and strategy – for productmanagers. the development of new business models. Summary of some concepts discussed for productmanagers. [1:59] In the first level, tactical innovation, what metrics should teams use to measure innovation?
Here is why: We routinely interact with individuals who have different perspectives, interest, and needs, such as users, customers, stakeholders , developmentteam members. Users don’t always have the same wants and needs as customers, and the ideas of the stakeholders and dev team may diverge.
Here is why: We routinely interact with individuals who have different perspectives, interest, and needs, such as users, customers, stakeholders , developmentteam members. Users don’t always have the same wants and needs as customers, and the ideas of the stakeholders and dev team may diverge.
Listen to the audio version of this article: [link] The Core ProductTeamProductteams come in different shapes and sizes. But all productteams I have seen consisted of the person in charge of the product—the productmanager or Scrum product owner —and developmentteam members.
Productmanagement is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most productmanagers thrive on taking on new tasks and solving difficult problems. Productmanagers must live and breathe their product. My team is too small.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for productteams.
He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the productmanagement training company. Product strategy is doing that at a product level.
Tools for planning and executing product projects Today we are talking about the skills productmanagers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. To help us, Neha Bansal is with us.
We had built a platform tailored to the specific needs of the local market to connect small businesses with their customers – for restaurants to reach out to potential diners, for hairdressers to find people who want a haircut and so on. We became a so-lala product: So-Lala [zo la la] – German word for so-so or meh.
The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor user experience, and consists of a loose collection of features. A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering.
A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. None is per se better or worse.
The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. No one starts out with strong Product Judgment. It takes years to build, and therefore ranges from very weak to very strong.
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. To assign meaning to whether the numbers are good or bad, context is crucial.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teamsdevelop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.
She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. Summary of some concepts discussed for productmanagers. [1:56] 1:56] What put you on the path to being a product leader?
Restaurants don’t put an Apprentice Chef in charge of the kitchen overnight, so why do we do this with ProductManagers? Photo by Sebastian Herrmann on Unsplash Whilst it has been around for decades, productmanagement has grown rapidly over the last few years. Companies are getting creative.
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