Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Here’s the great thing about this vision structure.

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Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 261

Product Research Product Management Product Manager Customer Experience 261

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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Data Visualization Product Research User Testing Reporting Tools 218

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 287

Alchemer Mobile

NOVEMBER 23, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur.

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Roman Pichler

JULY 9, 2019

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Then look for the right individual to lead and manage each product bearing in mind that the person should look after the asset over an extended period of time. Develop Shared Standards.

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Roman Pichler

JULY 9, 2019

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Then look for the right individual to lead and manage each product bearing in mind that the person should look after the asset over an extended period of time. Develop Shared Standards.

Product Management 232

Product Management Product Manager Technical Review Product Research 232

Roman Pichler

NOVEMBER 6, 2018

Do not take on additional responsibilities like improving the development process, leading the dev team, making UX design decisions, or creating a marketing strategy. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours. Prioritise.

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Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. I love the quote, ‘Be stubborn on vision, but flexible on details.’

Product Research 235

Product Research Product Management Product Manager User Testing 235

Roman Pichler

JANUARY 22, 2024

Figure 1: The Product Portfolio and Product Strategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy. Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy.

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Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? What is a Product Vision?

Vision 130

Vision Product Research User Testing Customer Experience 130

Roman Pichler

MARCH 9, 2021

As a consequence, different people have suggested different ways to apply the product goal. Some view it as the product vision , others equate it to the product’s value proposition. Figure 1: The Product Goal in Context. In other words, the goals are connected and form a cascading set of product-related goals.

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Product Management University

MARCH 24, 2021

It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Related Articles.

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Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

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Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Huge ripple effect?

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Product launches Product Research Weak Development Team Vision 264

Roman Pichler

APRIL 3, 2018

This includes determining if a new product idea should be pursued and how much money should be spent on an existing product. It is therefore a key input for any product discovery work. Statements like we want to grow , increase our profit margin , or gain more market share are not business strategies. How will you win?

Strategy 264

Strategy Product Research Weak Development Team Systems Review 264

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. That’s why it’s referred to as your North Star. It never changes!

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Roman Pichler

SEPTEMBER 11, 2023

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right. Let’s take a look at them.

Reporting Tools 360

Reporting Tools User Testing Customer Experience Product Research 360

The Product Coalition

JULY 25, 2023

Reverse Engineering of Corporate Choices in a series of articles, this time Twitter’s new vision of X. This ambitious vision aims to evolve Twitter into an all-in-one platform, encapsulating various online activities within a single application. A part of this vision is re-branding the bluebird to X.

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Vision Entertainment Customer Experience Branding 116

Product Management University

NOVEMBER 14, 2024

Fear not, product managers. It’s going to make you a better product manager than you ever imagined. Taking You Out of Your Comfort Zone Get ready, product managers because AI is definitely going to change your job if it hasn’t already, but you’re going to love it! You’re doing product design and development.

Product Management 147

Product Management Product Manager Product Research Customer Feedback 147

Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

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The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Product Management University

APRIL 12, 2021

You’ve just landed your first VP of Product Management job and expectations are sky high. The first thing you’re NOT going to do is meet with your peers in development, sales, marketing, services, etc. And all they’re going to do is give you the saltier version of what’s wrong with product management.

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Product Management Product Manager Management Management 189

Product Talk

SEPTEMBER 11, 2019

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs.

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Research Software User Testing Data Visualization Feedback Software 213

Mind the Product

SEPTEMBER 2, 2021

Using the skills and knowledge I got over the years working with products, I framed this change in familiar terms that helped me in the transition: SWOT analysis, Vision, Product Lifecycle, Market fit… Whether you’re considering taking a similar step in [.]

Product Management 168

Product Management Product Manager Management Management 168

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 127

User Testing Customer Feedback Vision Customer Experience 127

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. As an individual contributor, i.e., product manager.

Leadership 147

Leadership Finance Product Management Product Manager 147

Roman Pichler

MAY 5, 2020

A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. The strategic product responsibilities are taken on by another role, the SAFe product manager.

Feedback Software 367

Feedback Software Product Research Weak Development Team User Testing 367

Roman Pichler

MAY 4, 2022

That’s understandable, as the framework is focused on the development of complex products. But from a product management perspective, effectively engaging the stakeholders is crucial to achieve product success. Consequently, you’ll benefit from the input of a marketer and a sales rep.

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Product Research Agile User Testing Framework 322

The Product Coalition

MARCH 28, 2022

I stumbled upon a bunch of product management memes while preparing for a talk. the market, competition, customer needs etc.). I think it makes sense to hear that opinion and factor that into the product development process. The PM therefore needs to lead with vision, influence, empathy, EQ and collaboration.

Product Research 157

Product Research Product Management Product Manager Weak Development Team 157

Lead on Purpose

JANUARY 14, 2019

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading →

Vision 247

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Roman Pichler

JULY 6, 2021

Ensure that Your Core Product Management Skills are Strong. To be able to guide, mentor, and coach other product people, you should ensure that your own product management “hard” skills are strong and that you don’t have any major gaps in your product management knowledge.

User Testing 336

User Testing Product Research Weak Development Team Customer Experience 336

The Product Coalition

OCTOBER 13, 2022

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product.

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The Product Coalition

JANUARY 12, 2023

And What You Can Do to Avoid Them Disclaimer: I don’t really believe you can ‘teach’ Product Management. That’s what I did in 2022 and doing so, I also got to dig into a lot of clients’ products. Product Managers I work with often tell me that “the purpose” has been decided by top management “a while ago”.

Product Research 128

Product Research User Testing Weak Development Team Customer Experience 128

The Product Coalition

JUNE 19, 2023

Roadmaps inspire the team by laying bare the ‘why’ and the bigger vision, creating a sense of shared purpose and common objectives. Essentially, you are selling the team on your vision of the future. Roadmaps guide the creation of sales materials and release communications, which are marketing documents. So sell, sell, sell!

Vision 114

Vision Roadmap User Testing Research Software 114

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient.

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