Marketing Product Manager Roadmap 
Melissa Perri
JULY 23, 2024
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. I review strategies and roadmaps. I gather data through surveys about observations.
Roman Pichler
JULY 8, 2024
1] They might include senior management, marketing, sales, service, operations, finance, and HR. 2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have.
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280 Group
NOVEMBER 13, 2024
We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. In this article, we’ll discuss ways to leverage your strongest product management skills and share your knowledge through mentorship, writing and speaking engagements.
Product Management University
OCTOBER 9, 2024
Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.
Roman Pichler
FEBRUARY 19, 2024
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]
Mind the Product
OCTOBER 22, 2024
Read how to embrace flexibility in product roadmaps using the FLEX Model, ensuring agile planning, innovation, and market adaptability for successful product development. Read more » The post Why sticking to a rigid product roadmap might be killing your product, and how to escape?
Speaker: Stephanie Lewandowski, Senior Product Manager, Teachstone
Have you found yourself scrambling to adapt to the market changes? Join Stephanie Lewandowski as she candidly talks about the realities of roadmaps - how often they change, how to navigate the changes, and how to survive in an uncertain market. Techniques to guide adaptation and prioritization as you move forward.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. The benefits of a good product message.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products. By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs.
Speaker: Scott Baldwin of ProductBoard
Product managers and community managers share a common goal: to deliver value to their users. Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
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