The Product Guy

APRIL 21, 2019

Higher revenue and market share. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Support’s training must therefore delve into far more detail.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Product Management University

JUNE 12, 2018

When do most Product Managers start thinking about the product launch? You end up doing everything yourself and you’re lucky if you can use beta sites as a train the trainer forum. In the end, product launches will be much smoother and more successful because everyone is carrying the load.

Product launches 100

Product launches Demo Article Customer Experience 100

Mind the Product

OCTOBER 8, 2018

This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. Once he’d decided to build a sanitary pad product for his wife, Arunachalam didn’t jump directly into the building process. Develop Customer Empathy With MVPs.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Support’s training must therefore delve into far more detail.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 98

Product launches User Testing Product Research Feedback Software 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Instead, it involves several key aspects, including: Product functionality : The software solves the problems it was designed to solve. An excellent social media review is a powerful marketing tool.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Single product owner. Before product-market fit. Product and feature owners. From close to product-market fit to reaching maturity.

User Testing 221

User Testing Customer Feedback Product Research Feedback Software 221

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Plain and simple, email marketing is the tactic of sending marketing messages via email.

User Testing 150

User Testing Customer Experience Analytic Tools Research Software 150

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Gainsight

NOVEMBER 22, 2019

Your colleagues in Marketing, Sales, and Customer Success (CS) are trained on the new release. It goes without saying, but our perspective here at Gainsight is that when product and customer success teams work together, the customers win. Product launches are a perfect example. Making Adoption Easier for Everyone.

Product launches 80

Product launches Feedback Software Customer Experience Customer Feedback 80

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? Product Positioning Becomes More Complex.

User Testing 170

User Testing Customer Feedback Customer Experience Product launches 170

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. So why did we build Launch Management? Of course, it’s a mess.

Reporting Tools 98

Reporting Tools Customer Communications Research Software Marketing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Roy Madden

SEPTEMBER 17, 2019

Easily track key business events like funding events, product launches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, product launches, or partnerships. We have trained Leo to detect and understand funding events.

Product launches 59

Product launches Events Artificial Inteligence User Testing 59

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JUNE 19, 2024

This guide will introduce you to the best resources available for product launch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Product Management University

AUGUST 12, 2021

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches User Testing Research Software Product Research 70

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Product Innovation Educators

DECEMBER 30, 2019

Summary of some concepts discussed for product managers. [2:35] 2:35] How did you get the idea of starting a podcast on product innovation? One of the purposes of the RV trip was to have interesting conversations with people leading innovation and product management. Summary of some concepts discussed for product managers. [2:35]

Leadership 200

Leadership Feedback Software Customer Feedback Customer Experience 200

Product Innovation Educators

NOVEMBER 2, 2020

I found it so helpful, that after earning the NPDP certification, I created a virtual training program to help others learn the body of knowledge as well and earn the certification. Coupled with a PhD in Innovation, that is what got me started teaching product and innovation management. Market Research.

Certifications 189

Certifications Research Software Feedback Software Product Management 189

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98