Marketing Product launches Product Management 
Product Management University
OCTOBER 19, 2023
The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.
Mind the Product
DECEMBER 11, 2024
In the high-stakes world of software products, few moments are as pivotal as the product launch. A successful launch can catapult a product to market dominance, while a fumbled one can doom even the most promising innovations to obscurity.
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Intercom, Inc.
JULY 22, 2019
When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why
Melissa Perri
JULY 23, 2024
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. Having a dedicated career ladder for product managers allows them to see their path to the C-Suite.
Speaker: Shalini Dinesh
Effective cross-functional collaboration and communication heavily influence product launch success. Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022).
The Product Coalition
JANUARY 11, 2023
A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. The world is changing” I usually despise every marketing video that starts with these words. In short, Tagbox.io
Intercom, Inc.
MAY 16, 2018
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.
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