Marketing Positioning Support Training 
Mironov Consulting
SEPTEMBER 22, 2020
Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Sound Byte.
Userpilot
AUGUST 8, 2024
To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. You also need to define your product roadmap in line with your goals and establish a clear go-to-market strategy for the product. How will you reach them? How will you price your product?
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Mind the Product
NOVEMBER 30, 2017
The GDPR introduces the statutory position of Data Protection Officer (DPO), with the task of ensuring that a business complies with GDPR. A customer can object if their details are being used for direct marketing, or if they have legitimate grounds to object on how their data is being processed. Why Product Needs to Care.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
Userpilot
OCTOBER 26, 2023
TCO includes not only the initial purchase or development costs but also ongoing expenses like licensing, support , training, maintenance, and upgrades. While it’s important to be positive, it would be really naive to think that you’re going to realize 100% of the possible benefits, not immediately anyway.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
Johanna Rothman
SEPTEMBER 28, 2018
The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. I was in this position years ago. That includes product ownership.
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