Product Innovation Educators

JANUARY 6, 2025

The path from IC to Chief Product Officer isn’t just about gaining more responsibility it’s about transforming how you think about product development, team leadership, and business strategy. The company wanted to expand into commercial markets, particularly retail – a perfect fit for Kim’s background.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.

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Product Strategy Strategy Vision Product Research 324

Product Innovation Educators

JULY 8, 2024

Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. Many product managers know strategy is important, but struggle to develop and use it effectively.

Strategy 310

Strategy Product Management Product Manager Management 310

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. Make use of this and test new strategies.

Feedback Software 246

Feedback Software User Testing Marketing Strategy 246

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Guy

MARCH 19, 2025

Our discussion explored strategies that leading companies are using to integrate sustainability, design for durability, and make smarter decisions about product evolution. Key debate: How do you convince leadership that sustainability isnt just an ethical decision, but a business growth strategy? Data-driven decisions matter.

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Development User Testing Customer Feedback Customer Experience 195

Product Innovation Educators

FEBRUARY 1, 2021

Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We merged marketing and visual storytelling and drove success by applying what we had learned with infographics—the best practices of visual storytelling—to all these other types of creative content. Innovation Quote.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

The Product Guy

JANUARY 17, 2025

In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Creativity: Bringing unique ideas and solutions to the table.

Data Visualization 195

Data Visualization Customer Feedback Feedback Software Analytic Tools 195

Product Management University

FEBRUARY 22, 2023

Typical responsibilities include basic vertical and horizontal market segmentation for a portfolio of products that serves common markets and customers. The CPO oversees multiple teams and portfolios and is responsible for making decisions that align all product initiatives to the company’s overall strategy.

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Positioning Product Management Product Manager B2B 264

Spice Catalyst

NOVEMBER 18, 2024

This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Positioning 60

Positioning Marketing Product Marketing Product Research 60

Roman Pichler

JANUARY 22, 2024

Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.

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Weak Development Team Strategy Software Review Vision 269

Product Innovation Educators

DECEMBER 9, 2024

As we explored in our conversation, resolving this paradox requires a fundamental shift in how organizations approach innovation, starting not with grand strategies but with empowering employees to make small, meaningful improvements in their daily work.

Systems Review 245

Systems Review Data Visualization Framework User Testing 245

Product Innovation Educators

FEBRUARY 17, 2025

She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions. Incorporate diverse viewpoints into product strategy 4. Hold preliminary discussions to understand concerns and perspectives 2.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Userpilot

OCTOBER 28, 2024

Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Adopt an omnichannel customer engagement strategy Remember the last time you tried reaching out to a company, and they only had email support? Frustrating, right?

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Lenny Rachitsky

NOVEMBER 17, 2024

These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

Innovatemap

NOVEMBER 20, 2024

Earlier this month, our team had the opportunity to attend the Product Marketing Alliance Summit in Chicago, where product marketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond. What is the Product Marketing Alliance Summit? What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

The Product Guy

DECEMBER 10, 2024

In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. Internally, you may be known for your ability to manage cross-functional teams, while externally, you may position yourself as a visionary product leader.

Branding 150

Branding Product Management Product Manager Management 150

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? Your accounts payable product improves the customer’s cash flow. It sounds strategic.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

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Product Marketing Marketing Research Software Customer Experience 211

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. This speaker spoke on the Three ways to escape gut-feeling and boost innovation rapidly to markets. It’s a method for market-driven analysis.

Feedback Software 267

Feedback Software Marketing Data Visualization Customer Experience 267

UX Planet

MARCH 29, 2025

Written by MaryMoore If youre new to UX design and havent considered strategy yet, now is the time to start. Youre probably thinking, Ill figure it out as I go along, or, Do I really need a strategy? What Exactly is UX Strategy? On the other hand, UX strategy delves into the rationale behind decisions.

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Feedback Software UX Weak Development Team Research Software 64

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Alchemer Mobile

NOVEMBER 13, 2024

To read more about this and how you can elevate your CX strategy in the future, download our Quick Guide to Transforming Your CX Strategy with Open Text Analysis! This reinforces a positive experience and encourages future participation in surveys. By actively seeking feedback, businesses can foster customer loyalty.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Alchemer Mobile

JUNE 16, 2022

Six-step checklist to improve your mobile feedback strategy. Regardless of whether the feedback is positive or negative, recognize it and respond. Customer feedback provides product managers and mobile marketers with pre-validated ideas to fix or improve their apps. By showing customers their feedback is welcomed and valued.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Product Innovation Educators

JANUARY 20, 2025

Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.” For example, if a key result depends on both marketing and IT, assign two names to that key result.

Systems Review 282

Systems Review Framework Customer Experience Technical Review 282

Intercom, Inc.

JULY 6, 2021

If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Access to a larger market. Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

The Product Guy

JULY 30, 2024

Product-Led Growth (PLG) is a powerful strategy that has revolutionized the SaaS and tech industries. By placing the product at the center of the growth strategy, PLG drives customer acquisition, conversion, and retention through exceptional product experiences. This can reduce reliance on costly customer acquisition tactics.

Customer Feedback 186

Customer Feedback Data Visualization Customer Experience Onboarding KPIs 186

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Roman Pichler

FEBRUARY 7, 2025

In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual product strategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.

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Roadmap Customer Experience Workshop Article 190