Marketing Positioning Seminar 
Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.
Product Management University
DECEMBER 7, 2022
‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.
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freshtrax
SEPTEMBER 24, 2019
As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.
freshtrax
JULY 19, 2023
While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. Examples of Anime in Marketing Anime has been successfully used to promote companies and products in Japan for years, one powerful example is this Anime ad for Tokyo Disney. Predicted Anime Market Growth Worth $25.62
Userpilot
MARCH 23, 2023
TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.
Intercom, Inc.
AUGUST 29, 2019
Our Head of Sales Ops, Jeff Serlin, and our Director of Demand Generation, Brian Kotlyar, on how sales and marketing should work together to build a single revenue plan. There were a thousand people in this seminar that he was doing, and it was just Q&A. We hear from Tara Bryant again, on moving upmarket.
Product Beautiful
FEBRUARY 24, 2014
Every company has their own definition of the steps in the funnel, but a typical funnel might have these steps: Qualified Lead (from Marketing). Initial contact, sent marketing materials. What if our marketing materials don’t speak to their pain? How to do Win/Loss Analysis. Win/Loss analysis is typically done in phases.
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