Roman Pichler

JANUARY 22, 2024

2] Figure 2: A Sample Product Portfolio Strategy If you are familiar with my work on product strategy , you’ll recognise the structure I’ve used in Figure 2: It is based on the Product Vision Board —the tool I’ve developed to capture a product vision and a product strategy. What’s more, it might cause poor alignment and weak buy-in.

Weak Development Team 269

Weak Development Team Strategy Software Review Vision 269

Roman Pichler

MAY 5, 2020

As its name suggests, a product owner in Scrum is in charge of a product. Note that the choice of the name is intentional. The other product people involved should have roles whose names correctly reflect their scope of ownership, as I discuss below. Scrum Product Owner.

Feedback Software 367

Feedback Software Product Research Weak Development Team User Testing 367

Userpilot

DECEMBER 18, 2024

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. To assign meaning to whether the numbers are good or bad, context is crucial.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Roman Pichler

JUNE 1, 2020

The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor user experience, and consists of a loose collection of features. But do not accept inappropriate behaviour and do not allow people to treat you like a project manager, team lead, or personal assistant.

Weak Development Team 323

Weak Development Team Product Research Customer Experience Workshop 323

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money.

Naming 144

Naming User Testing Weak Development Team Feedback Software 144

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Guy

JANUARY 8, 2019

We had built a platform tailored to the specific needs of the local market to connect small businesses with their customers – for restaurants to reach out to potential diners, for hairdressers to find people who want a haircut and so on. Once we had a couple dozen big names, it was easy to convince the laggards.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. If there’s customer adoption , developers generally will come. Short on time?

Marketing 217

Marketing Weak Development Team User Testing Product Research 217

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Sprint planning meeting : product goal , prioritised product backlog with enough ready items , development team capacity for the next sprint, and any action items from the last sprint retrospective.

Weak Development Team 290

Weak Development Team Product Management Product Manager User Testing 290

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

Roadmap 350

Roadmap Agile Technical Review Weak Development Team 350

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

Artificial Inteligence 179

Artificial Inteligence Research Software Product Research User Testing 179

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 245

Roadmap Product Strategy Strategy Weak Development Team 245

Product Innovation Educators

JULY 29, 2024

He was part of the team that created the PCjr, a product that flopped badly. Even better, if these criteria stayed the same over time, we could use them to guide long-term product development. They help team members understand how to use the data effectively. This idea became the foundation of Outcome-Driven Innovation.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Plain and simple, email marketing is the tactic of sending marketing messages via email.

User Testing 150

User Testing Customer Experience Analytic Tools Research Software 150

The Product Coalition

MARCH 9, 2021

All you need is a company providing React Native services and an outstanding team of developers who know exactly what they’re doing. Before you start planning your budget, let’s see why Uber is so popular and discuss what you need to develop a React Native app like it. yeah, don’t forget to develop a version for drivers.

Reporting Tools 179

Reporting Tools Weak Development Team Development Technical Review 179

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 156

Education Marketing Weak Development Team Advertising 156

Mironov Consulting

JANUARY 17, 2021

Half of the calls I get from CEOs include requests for Product Management to boost productivity in Engineering (aka Development aka Makers). This reflects confusion about what product managers do (and how we really add value), and often poor role definition where product managers are also project/program managers or engineering leads.

Weak Development Team 134

Weak Development Team Research Software Reporting Tools Development 134

The Secret PM Handbook

MAY 12, 2017

Product managers tell me – and the people managing product managers tell me – that one of their biggest challenges is communicating with the development team. People complain about: Developers being poorly motivated, or having a bad attitude about what you want them to build. Or as we think we are. and “What?”

Weak Development Team 210

Weak Development Team User Testing Feedback Software Product Research 210

Product Innovation Educators

FEBRUARY 12, 2024

How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This episode is sponsored by PDMA, the Product Development and Management Association. I would say that was a pretty bad decision.

Software Review 280

Software Review Weak Development Team Research Software Product Research 280

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. MailChimp and Drip both provide this.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

The Secret PM Handbook

MAY 12, 2017

Product managers tell me – and the people managing product managers tell me – that one of their biggest challenges is communicating with the development team. People complain about: Developers being poorly motivated, or having a bad attitude about what you want them to build. Or as we think we are. and “What?”

Weak Development Team 199

Weak Development Team User Testing Feedback Software Product Research 199

The Product Coalition

AUGUST 4, 2022

In developing live streaming digital solutions for years, we’ve collected quite a massive of valuable insights, industry challenges, app feature trends, and development key points that will help you pave the way to building a demanded high-quality streaming platform. Its market share is projected to reach $534.37

Feedback Software 142

Feedback Software Technical Review Weak Development Team User Testing 142

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. The bad news? App marketing at its most basic.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

JULY 17, 2023

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. There are many risks and uncertainties like the supply chain, market size, and expected profitability.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

Userpilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. For instance, you can launch a CSAT survey after a customer interacts with your support team. Similarly, unhappy customers are more likely to tell others of their poor experience. Userpilot review on G2.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Product Management University

NOVEMBER 17, 2022

After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Getting product teams to “consistently” operate with this mentality…still a challenge! The Feel-Good Story That Sealed the Deal.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Mind the Product

APRIL 16, 2020

Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. HSBC’s share of the millennial market had been shrinking for the previous three years.

Weak Development Team 197

Weak Development Team Banking Customer Experience User Friction 197

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Roman Pichler

APRIL 1, 2020

Here is why: We routinely interact with individuals who have different perspectives, interest, and needs, such as users, customers, stakeholders , development team members. Users don’t always have the same wants and needs as customers, and the ideas of the stakeholders and dev team may diverge.

Customer Experience 274

Customer Experience Product Management Product Manager Product Research 274

Roman Pichler

APRIL 1, 2020

Here is why: We routinely interact with individuals who have different perspectives, interest, and needs, such as users, customers, stakeholders , development team members. Users don’t always have the same wants and needs as customers, and the ideas of the stakeholders and dev team may diverge.

Customer Experience 274

Customer Experience Product Management Product Manager Product Research 274

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 131

Education Marketing Weak Development Team User Testing 131

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. Perhaps the sales team isn’t trained adequately. your sales cycles get shorter and cost of customer acquisition goes down over time).

Customer Experience 203

Customer Experience Onboarding KPIs User Testing Customer Feedback 203

Product Talk

DECEMBER 18, 2024

We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Discovery is a team sport. I did classic web development before there were frameworks back in the ’90s. I hate definition wars.

Product Research 215

Product Research Research Software Analytic Tools Feedback Software 215

The Product Coalition

MAY 27, 2021

The Most Common Product Management Interview Questions What do you see as a Product Manager’s main role within product development? How do you see your career developing in the next 5 years? What are your main strengths and weaknesses? What do you see as a Product Manager’s main role within product development?

Weak Development Team 166

Weak Development Team Product Management Product Manager User Testing 166