The Product Coalition

NOVEMBER 2, 2021

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. But is a surprisingly small amount of materials about the technical aspect of PM work. The Product Interview?—?A This can be highly useful for hiring managers, as well as for PMs planning their roadmap.

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Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

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Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

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Roman Pichler

JANUARY 20, 2025

1] Figure 1: A Product Strategy System You can use the model in Figure 1 to review and improve your current product strategy approach. Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle.

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The Product Coalition

OCTOBER 16, 2024

We were now reviewing the features to be sunset, and the teams to work on them. Then, out of left field, like a slap to the face, marketing said — “But what if someone wants the feature.” I thought, even though I always invite marketing to roadmap discussions. It turns out that the marketer did not agree.

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Product Innovation Educators

NOVEMBER 14, 2022

His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Product Hunt is a great way for early product adopters and end users of technology to find tools. Product Hunt is a great way for new products to get visibility; it’s free marketing. We were getting as much free, organic marketing as possible.

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Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. It’s technical, and I wasn’t technical.

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Userpilot

NOVEMBER 28, 2024

Best session replay software shortlist Userpilot – Best for product and marketing teams – Price starts at $249/month (free trial available). Hotjar – Best for product managers, UX designers, and marketers – Free plan available; paid plans start at $32/month. G2 rating: 4.3/5 5 Pricing: Free plan available.

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Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] For example, can it be effectively marketed, sold, and serviced? It therefore offers only limited support for product people.

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Userpilot

MARCH 5, 2025

LogRocket is a popular debugging tool among developers, thanks to features like session replay and error tracking that make it easy to diagnose technical issues affecting product operations. So is LogRockets session replay also a good option for these non-technical teams? What is session replay in LogRocket? Session metadata.

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Product Management Lessons from the Trenches

DECEMBER 17, 2018

Fortunately, technology has been rapidly advancing and there are tools available that make this a solvable problem. For example, categorizing web pages or search terms into categories to assist marketers in identifying where they want to advertise. Named Entity Extraction?—?identifying Document Summarization?—?creating

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Product Talk

OCTOBER 20, 2021

That’s why Teresa named her book Continuous Discovery Habits. Like many aspects of continuous discovery, there’s no single right way to build your tech stack. The benefit of using tools like Pendo and Intercom is that they make it quick and easy to set up intercepts without any technical involvement. Tweet This. Tweet This.

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Userpilot

DECEMBER 18, 2024

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Instead, the interpretation is added as a result of qualitative sources, namely human expertise, intuition, and domain knowledge. Basically, anything that ruins the user experience.

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Product Innovation Educators

JULY 4, 2022

His name is Steve McIrvin and we met a few years as we both had kids competing in Science Olympiad. Wyze’s tagline is to make great technology accessible. Our community is a huge competitive advantage, and it really impacts our vision of making great technology accessible to everyone. 3:15] How does Wyze compete?

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Johanna Rothman

NOVEMBER 16, 2020

One of my reviewers for the Modern Management Made Easy books asked a fascinating question: I've never seen this many women in management or in senior leadership positions. Up until the mid-1980s, women comprised about 1/3 of the technical people I worked with. The idea of a code review or a design review?

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Roman Pichler

APRIL 13, 2021

This might have involved observing target users, interviewing them, carrying out competitor research, and using throw-away prototypes, to name just a few strategy validation techniques. To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. Step 3: Add Health Indicators.

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Userpilot

NOVEMBER 7, 2024

Let’s review everything your customer success team has to do in the absence of any customer success tools. Top customer success management platforms for mid-market and enterprise companies. out of 5 stars Pricing : Only available upon request, but customer reviews suggest basic pricing starts at $15,000 per year.

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Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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The Product Coalition

SEPTEMBER 16, 2023

Drawing upon a rich vein of experiences — from leadership roles in engineering to insightful albeit brief stints as a founder and CTO and steering roles focusing on morphing concepts into market-ready products — my tenure in this vibrant ecosystem has been incredible. However, their narratives often remain eclipsed in the grander narrative.

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Lenny Rachitsky

NOVEMBER 12, 2024

In the past few years, we’ve seen the “ great flattening ” of tech: rising expectations of fewer ICs to own larger swaths of the product and manage multiple teams while staying hands-on. Instead of spending valuable time after the meeting reviewing notes and drafting a summary, do the work in the meeting itself.

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Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

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Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Discuss product performance data (KPIs), competitive analysis, and market trends.

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Roman Pichler

SEPTEMBER 11, 2023

Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right.

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Mind the Product

JANUARY 23, 2020

Influencer marketing is big business and inevitably affects the way consumer products are developed. Influencer Marketing is big Business. According to Business Insider , influencer marketing is now an $8 billion industry, and on track to be a $15 billion industry by 2022. But isn’t this just marketing?

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The Product Coalition

AUGUST 4, 2022

Its market share is projected to reach $534.37 Such a wide consumer base ensures a stable and swift growth of the live streaming market. SSAI Server-Side Ad Insertion technology allows content owners to integrate ads into the stream avoiding buffering, ad-blockers, and watching experience interruptions.

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The Product Coalition

JANUARY 28, 2021

Part 1 Product Bugs are one of the most common and accepted parts of building tech products. I’ve never seen a roadmap naming the bugs a team wants to introduce?—?but Macro statistics aside, you’ve been impacted by bugs personally if you’ve spent less than 15 minutes building or using tech. Product Bugs: A Comprehensive Guide?—?Part

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Product Talk

DECEMBER 13, 2023

DarkBlue intelligence, the product Thomas works on, can support activities like investigations, due diligence, and cyber threat intelligence. Due to the long sales cycle, they decided to look at retention. He continues, “Retention is a good indication of product market fit. Click the image to see a larger version.

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Product Innovation Educators

JULY 17, 2023

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. On the other hand, there are all kinds of new technologies like AI, biosciences, and new opportunities in the medical field.

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Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. While Human API is a discovery-friendly company, the tech lead and designer hadn’t done this type of discovery work before. questions_rthi: Where Lisa shares metrics, market insights, strategy, news, etc.

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The Product Coalition

FEBRUARY 12, 2024

I enjoyed in-person meetings, especially in-person product review meetings. Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively.

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freshtrax

OCTOBER 19, 2021

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. 4) Localizing Non-Textual Elements.

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The Product Coalition

NOVEMBER 19, 2020

He doesn’t have a technical background and currently works in a different domain. The problem The friend I talked to is named John. He’s become passionate about technology and wants to make a career switch. I once met a guy named Brett on a flight to SF. Just your name, contact info, and maybe a few pieces of work.

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People-First Product Leadership

OCTOBER 22, 2024

Rapid technological changes and shift to hybrid work: The transition to remote / hybrid work, then back to the office, has mixed up communication, collaboration, and work-life balance. Picture “He-Who-Must-Not-Be-Named” at the top of the org declaring “Expelliarmus ” - disarming all other viewpoints.

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The Product Coalition

NOVEMBER 17, 2022

Thus a symptom of this passionate gen Z market of content creators comes to light: pure market saturation. I’m saying people are jumping too fast into a now-saturated market without first considering the industries of tools and services which allow all of this to happen in the first place. About Me My name is Kasey, AKA J.X.

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The Product Coalition

FEBRUARY 15, 2021

Fallacy #1: ‘Agile’ Equals More Bang for the Buck If you ask founders and managers of startups why they want to become an agile organization, they typically name reasons such as: Becoming more efficient in software delivery, Delivering faster, Improving the predictability of software deliveries. The exercise works for everyone?—?sales,

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Product Innovation Educators

JULY 29, 2024

Ulwick introduced the opportunity algorithm in a 2002 Harvard Business Review article. This blend of technology and human skills offers the best path forward in product innovation. By understanding and addressing unmet customer needs, product managers can greatly improve their chances of market success. It’s been about 93.5%

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