Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. So it’s been an amazing, amazing journey.

Marketing 217

Marketing Weak Development Team User Testing Product Research 217

Intercom, Inc.

JULY 4, 2018

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to?

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Product Management University

APRIL 25, 2023

For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” Everyone knows product marketing’s job is to drive more revenue from existing products, but that’s what every product marketing resume emphasizes.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Roman Pichler

MAY 5, 2020

For example, you could be a product and a feature owner on a larger product, or you could be a portfolio owner and at the same time, manage one of the products in the portfolio, assuming that this neither leads to biased product decisions nor sacrifices sustainable pace. Scrum Product Owner. SAFe Product Owner.

Feedback Software 367

Feedback Software Product Research Weak Development Team User Testing 367

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Intercom, Inc.

JULY 4, 2018

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to?

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. They decided to keep both brands and reframe their marketing.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 156

Education Marketing Weak Development Team Advertising 156

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Product Talk

NOVEMBER 2, 2022

Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Chief Product Officer Summit | New York. Product-Led Summit | New York. Product Ops Summit | New York. Front UX & Product Management Case Study Conference. New York Product Conference.

Product Research 210

Product Research Artificial Inteligence Naming Agile 210

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.

Marketing 130

Marketing Healthcare Customer Satisfaction B2B 130

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 131

Education Marketing Weak Development Team User Testing 131

bpma ProductHub

NOVEMBER 4, 2016

And let me tell you a story: Mentor was actually a person’s name. Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals. A history lesson.

Reference 272

Reference Naming Books Development 272

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. Myth #3: The product owner is responsible for the team performance.

Weak Development Team 350

Weak Development Team Product Research User Testing Customer Experience 350

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 322

Vision User Testing Research Software Product Research 322

Userpilot

OCTOBER 15, 2021

Done right, they can excite your customers and build trust – customers like to see that you're constantly developing and improving your product using their feedback, as shown in this example from ProdPad. Your product announcement email subject line is important because it's the first thing your customers see.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Product Innovation Educators

MARCH 22, 2021

Pillars and practices for product managers to deeply understand their customers’ problems. I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. The logo will look the same—just the name is changing. . Summary of some concepts discussed for product managers. [2:09]

User Testing 208

User Testing Research Software Customer Experience Feedback Software 208

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

The Product Coalition

SEPTEMBER 14, 2022

Affiliate marketing is a method by wherever publishers earn a commission by promoting a product or service created by another merchant or publicist. There are many affiliate marketing companies available to help the companies with their marketing strategy. All of the cases still exist these days.

Marketing 116

Marketing Advertising Education Reference 116

Product Innovation Educators

JUNE 7, 2021

Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. She has designed products with LinkedIn, Zynga, Yahoo! If you’re moving into a new market, run lots of experiments to test hypotheses. She has designed products with LinkedIn, Zynga, Yahoo!

Books 220

Books User Testing Magazine Weak Development Team 220

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 116

Strategy Technical Review Product Strategy Product Research 116

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started!

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 290

Weak Development Team Product Management Product Manager User Testing 290

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Management 217

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 98

Research Software Engineering User Testing Marketing 98