article thumbnail

TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . She has many great tips for us that take the mystery out of naming. .

Naming 307
article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

article thumbnail

Setting up Product Teams for Success

Roman Pichler

This includes UX designers, developers, and testers, as well as marketers, sales reps, and customer support team members: They design, build, market, sell, and support the products. By the end of a successful launch, a team will have evolved from being just a list of names into a real (…) team. But thats not correct.

article thumbnail

Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.

article thumbnail

523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

” Only one name next to every key result : Measure What Matters teaches that only one person should be accountable for every key result, but in many cases this is the wrong approach and causes teams to struggle with cross-functional alignment. .” No name next to a key result: Ensure someone is accountable to every key result.

article thumbnail

Product-Led Growth Is a Misleading Name

The Product Coalition

The market, however, understood it differently. It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. PLG under the hood.

Naming 144