Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Product Management University

FEBRUARY 27, 2019

In return, ask them for permission to use their case studies/testimonials in your internal and external marketing and PR activities. Then take the message externally in case studies, webinars, white papers and articles in trade publications.

White Paper 100

White Paper Webinar Customer Experience Positioning 100

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video. Video is fast.

White Paper 40

White Paper Reporting Tools Customer Experience Marketing 40

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Their reliance on established sales and marketing playbooks worried Steve. When marketing’s key metrics go up, you pat yourself on the back.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Companies are increasingly focusing on branding via content marketing. Message and Positioning.

Branding 70

Branding White Paper Customer Experience User Testing 70

ProductPlan

NOVEMBER 9, 2022

A product manager in a heavily regulated market needs more than five months to confirm that regulatory requirements are met, whereas a cloud-based platform might push out an update in less than a month. Identify launch scope and messages. With a defined audience and messages, next comes execution and outlets. Create content.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Innovatemap

OCTOBER 20, 2020

Pivot with product marketing. A sales professional who is used to selling physical products will have a significant pivot to make when entering the software sales market. Product marketing is key here. This is another reason product marketing is so important. After all, some physical products seem to sell themselves.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

ProductPlan

MARCH 22, 2023

Specifically, data-driven product management will inform your product strategy, prioritize features, make design decisions, and make pricing and marketing decisions. Make marketing decisions Another area where data comes into play is deciding how to let your target market know about your product.

Data Visualization 52

Data Visualization Customer Experience Product Manager Product Management 52

Mixpanel

MARCH 4, 2022

It’s goes: launch, then adoption, and then (hopefully), market impact. Any product launch goes with a product launch plan—one that involves marketing content, such as a blog, like the one we did around the launch of our new workflow features. Launch metrics should span across launch, adoption, and market impact.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

JANUARY 25, 2021

Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Leverage your business understanding, your wide view of the market and your authority as a subject matter expert to create content that is both authentic and enlightening. Blog posts ?—?your

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

eG Innovations

AUGUST 11, 2022

The app provides a full alert console into eG’s pinpointed root cause analysis, so you can avoid alert storms of messages triggered by metrics crossing dumb thresholds in many products. This isn’t a market I can see Citrix moving into. x | White Paper (eginnovations.com). What is Citrix Monitoring?

Analytic Tools 52

Analytic Tools Data Visualization Reporting Tools Research Software 52

Intercom, Inc.

MARCH 8, 2018

At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. Do your research on the total addressable market and the market readiness for whatever you’re doing. In fact, the team that I was responsible for was selling into the highly regulated financial services and insurance market.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Coalition

JANUARY 15, 2019

This was a big shift because, up to that point, telcos & banks were true gatekeepers of this data in emerging markets and sought outrageous rents for it. Amid all the white papers, grand promises about AI, and VC podcasts commanding attention these days, it’s become too easy to forget a once well-accepted reality.

Feedback Software 84

Feedback Software Customer Feedback White Paper Customer Experience 84

Mixpanel

MAY 3, 2019

This powerful data can inform decisions regarding content strategy, marketing promotions and, most importantly, your UX strategy. Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). They go from passive visitors to active, engaged users.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99

eG Innovations

NOVEMBER 19, 2021

A recent survey estimates that AWS is the largest cloud service provider and accounts for 32% of the worldwide cloud services market. Using SQS, you can send, store, and receive messages between software components at any volume, without losing messages or requiring other services to be available.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

PMLesson's Ace the PM Interview

MAY 10, 2020

Have a whiteboard Even a piece of paper on a clipboard gets the message across. Remember that some people understand visual aids better than words, so get either a small whiteboard that you can hold in your hand, or white paper on a clipboard. Don’t hesitate to draw out your ideas on it and hold it up to the camera.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

Business of Software Conference

JUNE 20, 2019

The market has given us permission to exist for 10 years. And you know what they say as well – at some point the CEO has to step back and take a strategic role so they have time to do visioning and look at the market and not be involved in the day to day of the operation. Thinking that I’m not going to be here forever.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Business of Software Conference

NOVEMBER 28, 2019

Secondly you’ve got to pick the markets to target. or you’re going to go into English speaking markets around the world like the US and other Commonwealth countries or you’re going to go to Europe or South America. So how do you pick your markets to focus on? It was a small market began to grow explosively.

Research Software 40

Research Software Analytic Tools Data Visualization Software Review 40