Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Product Innovation Educators

FEBRUARY 1, 2021

Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We merged marketing and visual storytelling and drove success by applying what we had learned with infographics—the best practices of visual storytelling—to all these other types of creative content.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic. You bet it does!

Positioning 147

Positioning Product Research User Friction Differentiation 147

Alchemer Mobile

NOVEMBER 13, 2024

Incorporate a closing thank-you message: Show appreciation for your customers’ time and insights with a thank-you message. This reinforces a positive experience and encourages future participation in surveys. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Guy

DECEMBER 10, 2024

Internally, you may be known for your ability to manage cross-functional teams, while externally, you may position yourself as a visionary product leader. The Controversy : Over-promising or positioning yourself as an expert in areas where you’re still developing can backfire, leading to a credibility gap.

Branding 150

Branding Product Manager Product Management Management 150

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Workshop 130

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. 17:48] How do we apply these story elements to marketing?

Framework 236

Framework Marketing Transportation Product Manager 236

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. What is the Product Marketing Alliance Summit? What’s next for Product Marketers? What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

Messaging 40

Messaging Product Research Weak Development Team User Testing 40

Product Innovation Educators

MARCH 21, 2022

Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle. 1:50] Can you share a story about getting a product to market? Your go-to-market process should be tiered.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

Intercom, Inc.

SEPTEMBER 15, 2020

Successful customer engagement depends on sending the right message, at the right time, and in the right place. Whether it’s onboarding a new customer with well-timed guidance or re-engaging a user at risk of churn by helping them find value, getting the sequence of messages right requires a powerful, intuitive orchestration tool.

Data Visualization 231

Data Visualization Research Software Reporting Tools Customer Communications 231

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. You’ve just built some cool new A.I. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

JANUARY 13, 2021

The focus on relationships is very intentional – frequent positive interactions encourage loyalty, and loyalty is the bedrock of every sustainable business. . Our response was to create a reliable, convenient channel for positive experiences – the Business Messenger. The advantages were just too obvious.

Customer Experience 243

Customer Experience Messaging Technology Definition 243

Alchemer Mobile

DECEMBER 28, 2021

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 176

Marketing Customer Experience Advertising Branding 176

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Alchemer Mobile

JANUARY 26, 2021

Individual mobile customer goals may align with what you’ve used for your traditional marketing funnel, or they might be different. Finding the right mobile moment looks different for every brand as the placement, timing, and customer segment the in-app message is intended for will vary due to endless variables.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 138

Data Visualization Analytic Tools Marketing Customer Experience 138

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies. 2:14] What is brand storytelling?

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Intercom, Inc.

MARCH 3, 2022

A growth marketer at heart with a background in mathematics, Ramli’s interest in onboarding experiences was piqued as a young consultant driving trial signups. I started in mathematics and got into programming, I did a startup, and one of the failures was around marketing. That’s where product marketing is super important.

Customer Experience 156

Customer Experience User Testing Marketing Data Visualization 156

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

APRIL 14, 2020

This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies.

Customer Experience 245

Customer Experience User Testing Customer Feedback Feedback Software 245

Alchemer Mobile

APRIL 21, 2021

Surveys and Messages. When we layer on sentiment distribution , you can see the difference between negative, neutral, and positive sentiment across app store reviews. For more on how mobile teams in Education can win back market share and improve feedback-based innovation, read our 2021 Mobile App Engagement Benchmark Report.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Intercom, Inc.

APRIL 26, 2022

74% of consumers are at least somewhat likely to buy from brands based on experiences alone and those experiences now need to transcend on and offline, across sales, marketing, and support – but don’t feel overwhelmed! For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

MAY 17, 2022

You can use this data to track changes in customer emotion and hone in on why customer feelings changed, positively or negatively. Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246