Marketing Messaging Policies Product Strategy 
Intercom, Inc.
JANUARY 14, 2021
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.
Alchemer Mobile
MARCH 26, 2021
Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. In app marketing, less is more.
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PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.
Bain Public
OCTOBER 18, 2022
Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. Date: Oct 18, 2022. Where: Virtual. About Paul Ortchanian.
Bain Public
SEPTEMBER 20, 2022
Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. Location: Quebec City (invitation only). About Paul Ortchanian.
Bain Public
APRIL 7, 2022
During the hybrid workshop, Paul will guide the teams through the creation of their product blueprint, which will capture their product's unique activities (or a complex combination of actions) to better deliver on the customer’s value proposition. This ensures long term growth and success of any company and their products!
Bain Public
SEPTEMBER 20, 2022
Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. Where: Centech Headquarters in Montreal. About Paul Ortchanian.
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