Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217

Marketing Weak Development Team User Testing Product Research 217

Intercom, Inc.

JULY 4, 2018

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Product Innovation Educators

JANUARY 27, 2025

These case studies demonstrate how organizations can achieve breakthrough results even in traditionally conservative markets. In a market where box cutters were seen as pure commodities, the company identified opportunities for meaningful innovation. It requires a unique approach that goes beyond traditional management techniques.

Research Software 241

Research Software User Testing Data Visualization Customer Experience 241

Intercom, Inc.

NOVEMBER 5, 2018

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. 53% of buyers are more likely to buy from a business they can message”. What is live chat?

Reporting Tools 239

Reporting Tools User Testing Data Visualization Customer Experience 239

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Product Innovation Educators

JANUARY 18, 2021

This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. . A Chief Product Officer of a global company responded to that message and we began discussing the responsibilities of building the right product and building it right.

Product Management 281

Product Management Product Manager Naming Management 281

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

Mind the Product

JANUARY 23, 2020

Influencer marketing is big business and inevitably affects the way consumer products are developed. Influencer Marketing is big Business. According to Business Insider , influencer marketing is now an $8 billion industry, and on track to be a $15 billion industry by 2022. But isn’t this just marketing?

User Testing 166

User Testing Marketing Reporting Tools Product Research 166

Product Innovation Educators

FEBRUARY 1, 2021

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Product Innovation Educators

FEBRUARY 3, 2025

Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 137

Data Visualization Analytic Tools Marketing Customer Experience 137

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 179

Artificial Inteligence Research Software Product Research User Testing 179

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. But they shouldn’t receive the same message about your new feature.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 159

User Testing Product Research Product Marketing Customer Experience 159

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Intercom, Inc.

MAY 18, 2022

Anna Griffin, Chief Marketing Officer at Intercom. With this data you can personalize every interaction on your site – send targeted messages by segment, personalize campaigns, view customer interactions and chat history, or even automate your chatbots by training them to recognize frequently asked questions.

Data Visualization 217

Data Visualization Analytic Tools Feedback Software User Testing 217

The Product Coalition

OCTOBER 20, 2021

Creating banners can sometimes be a weeks-long headache for an online marketing specialist, especially when they need animated banners for different advertising platforms. It contains over forty types of sushi, each with its own photo, name, and price. Are the name, quantity, and price of sushi rolls right on each banner?

Marketing 145

Marketing User Testing Advertising Download 145

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

The Product Guy

JANUARY 8, 2019

We had built a platform tailored to the specific needs of the local market to connect small businesses with their customers – for restaurants to reach out to potential diners, for hairdressers to find people who want a haircut and so on. We refined the message and added features important for our partners and users.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

Product Innovation Educators

NOVEMBER 14, 2022

His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Product Hunt is a great way for new products to get visibility; it’s free marketing. We had to be really tight on that messaging. 15:03] What help did you have with creating messaging? That’s a lot of attention. Someone hunts your product.

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

UX Planet

FEBRUARY 3, 2025

A more inclusive product allows for a greater potential market. Error Handling and Descriptions: Provide clear and specific error messages that are programmatically tied to form fields to inform users when they input data incorrectly.

UX 101

UX Research Software Data Visualization User Testing 101

Intercom, Inc.

JANUARY 25, 2022

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Provide sales teams access to key HubSpot lead data directly from Intercom messages.

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Intercom, Inc.

APRIL 26, 2022

74% of consumers are at least somewhat likely to buy from brands based on experiences alone and those experiences now need to transcend on and offline, across sales, marketing, and support – but don’t feel overwhelmed! For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Lenny Rachitsky

NOVEMBER 12, 2024

Aim for under a minute (make it feel lightweight) Film two takes (or more) to get your message clear and succinct In your message, pitch the brevity and time ROI for everyone: Most PMs still don’t do Looms outside of major announcements or bug reports. Remember that receiving a Loom can initially feel like a burden.

Product Research 107

Product Research Reporting Tools Data Visualization Research Software 107

Intercom, Inc.

JANUARY 22, 2019

Why lead nurture should be an important part of your marketing strategy. “Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. The welcome message.

User Testing 186

User Testing Customer Experience Customer Feedback Feedback Software 186

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Userpilot

NOVEMBER 27, 2024

By showing how users interact with different elements on the page or product screen, session replays provide product teams , designers, and marketers with valuable insights into user behavior. They show browser information, error messages, and precise user actions leading to technical issues, streamlining the debugging process.

Data Visualization 105

Data Visualization Analytic Tools Definition Customer Feedback 105

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction. Yury’s next step?

Feedback Software 237

Feedback Software Customer Experience Data Visualization User Testing 237

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 111

Marketing Branding Messaging Positioning 111