Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Mind the Product

AUGUST 6, 2024

Read more » The post Focusing on time to value over time to market: A strategy for developing successful products appeared first on Mind the Product. Learn how focusing on time to value can enhance customer satisfaction and drive business success.

Customer Experience 184

Customer Experience Strategy Development Marketing 184

Mind the Product

SEPTEMBER 10, 2024

Discover the evolving challenges in today's product management job market and insights from industry experts. Read more » The post Everything wrong with the product management job market. Learn how recent changes impact candidates and employers. And how to fix it appeared first on Mind the Product.

Marketing 164

Marketing Product Management Product Manager Management 164

Productside

NOVEMBER 8, 2024

The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’ Do you see how this thinking.

B2B 156

B2B Marketing Product Manager Product Management 156

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership 156

Leadership Marketing Framework Customer Feedback 156

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership 156

Leadership Marketing Framework Customer Feedback 156

Lenny Rachitsky

SEPTEMBER 24, 2024

Combining these two data sources reveals a whole new perspective on what’s really happening in the job market. I’m going to continue working with these companies to track job market data and share regular updates on what’s changing in the product hiring market every few months or so.

Marketing 126

Marketing Data Visualization Reporting Tools Artificial Inteligence 126

The Product Coalition

NOVEMBER 26, 2024

Subscribe now Here’s what I’m covering this week 🗒️ STUDY WITH JAY: When Thoughts Become the New SaaS Market 🎧 TWO PODCASTS: Services Management and 2025 Intro to Video 🤔 EVENT: AI FRIDAY EVENTS DAY - 3 Dedicated AI+Product Sessions STUDY WITH JAY: Who needs keyboards when you’ve got brainwaves?

Research Software 101

Research Software Marketing Technical Review Software Review 101

Roman Pichler

NOVEMBER 3, 2020

In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment. For example, the market segment you have chosen might be too big and heterogenous , the value proposition might not be compelling enough , or the business goals might not be feasible.

Product Strategy 410

Product Strategy Strategy Product Research Technical Review 410

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.

Weak Development Team 73

Weak Development Team Product Research Workshop Customer Experience 73

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. Now marketing, sales, customer experience teams, engineering finance, etc.

Customer Experience 256

Customer Experience Finance Workshop Product Manager 256

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 360

Reporting Tools User Testing Customer Experience Product Research 360

Alchemer Mobile

AUGUST 12, 2021

Adopting a mobile-first approach will help you gain market share, understand your customers better, and ultimately drive more revenue for your business. With in-app marketing, less is more. But that doesn’t mean the experience should be deprioritized. Here are few quick mobile usage stats for you to reinforce this idea: 6.4

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. The marketer might have to create or update the marketing strategy; the sales rep might have to adapt the sales channels, for instance.

Product Research 322

Product Research Agile User Testing Framework 322

Product Management University

APRIL 25, 2023

For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” Everyone knows product marketing’s job is to drive more revenue from existing products, but that’s what every product marketing resume emphasizes.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Alchemer Mobile

FEBRUARY 22, 2022

The product is the right market fit. Digital and mobile marketing can help direct potential new customers to your product whether that lives in the app stores or elsewhere. As in all marketing, it is important to help audiences understand and solve their problems – with your product being the solution.

User Testing 262

User Testing Onboarding KPIs Product Research Feedback Software 262

Melissa Perri

JULY 23, 2024

Inability to Scale : Difficulty in scaling operations effectively to meet growing demand or market opportunities highlights weaknesses in organizational design and adaptability. Roadmapping and prioritization are critical for managing resources efficiently, focusing on high-impact initiatives, and adapting to market changes.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Alchemer Mobile

JUNE 21, 2022

In this episode of Customer Love Stories, the VP of Marketing at the Portland Timbers and the Portland Thorns, Mark Jacobs, sat down with Robi Ganguly to discuss all things customer love. -->. Guest: Mark Jacobs, VP of Marketing at the Portland Timbers and Thorns. Host: Apptentive CEO and Co-founder, Robi Ganguly.

Download 246

Download Marketing Branding Product Manager 246

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Alchemer Mobile

MARCH 9, 2022

To launch a voice of the customer initiative, product managers and mobile marketers should launch intelligent mobile surveys that target the right people at the right time within the app experience, offer two-way communication channels like a message center, and keep a consistent pulse on customers sentiment.

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Roman Pichler

JULY 6, 2021

Creating and validating a product strategy including market and user research. Ideally, you should have managed revenue-generating and supporting products across multiple life cycle stages and events, including launch, product-market fit, and retirement. Developing a product roadmap and setting realistic product goals/outcomes.

User Testing 336

User Testing Product Research Weak Development Team Customer Experience 336

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 302

Leadership Technical Review Reporting Tools User Testing 302

Spice Catalyst

DECEMBER 17, 2024

David Fradin has guided companies through the critical process of product development for years. Hes distilled this expertise into 5 key principles that guarantee product success.

Marketing 78

Marketing Strategy Development 78

Product Management University

SEPTEMBER 11, 2024

They cover basic skills for newer product managers to more advanced skills for market strategy, product strategy and portfolio planning. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.

Product Management 264

Product Management Product Manager User Testing Technical Review 264

Product Management University

MARCH 15, 2023

You have to love the market dynamics (yours and the customer’s) and the business operations of your target customers way, way more than you love your products or you will fail miserably! What you don’t need to worry about is defining the product vision, creating the strategic roadmap, determining market need and financial viability, etc.

Reporting Tools 246

Reporting Tools Product Research Product Management Product Manager 246

Alchemer Mobile

MAY 10, 2022

Marketers, product managers, research teams, customer success managers, and everyone in between can benefit from understanding what customers want, so it’s important to share it with all stakeholders. Don’t forget to share customer feedback with other teams in your organization!

User Testing 260

User Testing Customer Feedback Customer Experience Feedback Software 260

Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. Product teams are also held to time-bound goals. But sometimes companies take this too far.

Roadmap 321

Roadmap Product Research Customer Experience User Testing 321