Market Research Vision Workshop 
Melissa Perri
JULY 23, 2024
At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Siloed Teams : Teams work in isolation rather than collaboratively, resulting in inefficiencies and a lack of unified vision or approach.
Product Talk
APRIL 17, 2024
You have this grand vision. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. My key learnings from the workshop were three things. What’s the vision? The workshop was running for one and a half days. We have plenty of ideas.
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Mind the Product
NOVEMBER 1, 2017
How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. A thorough persona workshop, including profile building and persona activating exercise, can take up to two days.
Roman Pichler
FEBRUARY 19, 2024
You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. You employ the following artefacts: product vision and product strategy , business model and business case (if applicable), and KPIs. Strategize , 2 nd ed.,
Melissa Perri
JUNE 29, 2017
I was doing a workshop for a very large bank when one of the attendees chimed in. We had been using Scrum for years, but I was still called a Product Manager, so the fact that they would be interchangeable made sense to me. I rarely thought about it after that. You are teaching us to talk to users, but I am a Product Owner.
UX Studio
NOVEMBER 3, 2017
Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
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