Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision.

Product Research 255

Product Research User Testing Data Visualization Research Software 255

Melissa Perri

JUNE 29, 2017

I teach my clients that Product Managers in senior roles (VPs or Product Leads or middle managers) concentrate on defining the vision and strategy for the teams based on market research, an understanding of company goals and strategy, and by looking at the current state of success of their products.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Mind the Product

OCTOBER 25, 2016

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. Stakeholders clouding the vision not based on evidence. Turning Challenges into Opportunities.

User Testing 186

User Testing Product Research Feedback Software Research Software 186

Product Management Unpacked

AUGUST 21, 2020

Product Managers at startups also have the ability to make a large impact, with the ability to contribute to the vision and goals of the company with your market research and involvement. Most of the vision and goals are handed off from the top level, so you might have less influence over decision making.

Enterprise 204

Enterprise Startups User Testing Product Research 204

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 260

Agile Product Research User Testing Feedback Software 260

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 261

Product Research Product Management Product Manager Customer Experience 261

Spice Catalyst

NOVEMBER 13, 2024

This is the second episode of Product Success Issues covering the first parts of the Product Market Strategy: Values, Vision, Mission Statement, Understanding the Customer, and Innovation.

Vision 78

Vision Product Marketing Marketing Strategy 78

Userpilot

JULY 24, 2024

Start by defining product vision and mission to give clarity to your team and determine the right direction to move. Conduct market research and analysis to understand the current state of products in your industry. So, it makes sense that the first step of your product strategy framework is to define product vision and mission.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

Mind the Product

OCTOBER 8, 2018

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

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Product Research User Testing Marketing Weak Development Team 161

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Intercom, Inc.

JANUARY 14, 2021

Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan. I already mentioned the product vision.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Mind the Product

NOVEMBER 13, 2017

Most “unicorns”, when they realize that they excel at both vision and tactics, either decide to start their own business, or very quickly get promoted out of the dualist role they’re currently occuplying. In fact, most people do not excel at both. Jordan refers to those that do excel at both as “product unicorns” because of how rare they are.

Research Software 140

Research Software Product Management Product Manager Management 140

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

The Product Coalition

AUGUST 2, 2023

If you’ve ever dreamt of creating a card game app similar to the widely-loved Rummy, this comprehensive guide will take you through the essential steps to bring your vision to life. Conduct thorough market research to identify successful Rummy apps and discern their key features, user interface, and user feedback.

Research Software 126

Research Software Feedback Software Weak Development Team Data Visualization 126

Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision. When you make a major change to an existing product, revisit the vision and adjust if necessary.

Agile 106

Agile Product Management Product Manager Workshop 106

ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Aside from generating revenue, it’s also important to check if the solution aligns with the business’s direction, vision, and values.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

UserVoice

JULY 28, 2017

Ben Horowitz touched passively on “micro-managing” in Good Product Manager/Bad Product Manager , reminding us that Product Managers should be more vision-focused than execution-focused : “Good product managers crisply define the target, the “what” (as opposed to the how) and manage the delivery of the “what.”

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Product Management University

NOVEMBER 21, 2022

Adding a product portfolio manager role (PPM) can unite disparate teams by rallying them around a single vision and establishing high-level milestones for the product portfolio as a whole. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin?

White Paper 130

White Paper Research Software Management Management 130

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 98

Branding User Testing Product Research Data Visualization 98

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

Roy Madden

JANUARY 29, 2021

You have 5+ years of marketing and demand generation experience with a proven track record of growing revenue from $5M to $25M ARR. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You write exceptionally well (including go-to-market materials and customer case studies).

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

MAY 22, 2019

It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business. Wootric’s vision. Short on time?

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Develop the product vision and expand on the strategy. Develop the product vision and strategy Armed with research insights, the technical product manager crafts a compelling product vision.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Feedback Software 91

The Product Guy

JULY 2, 2017

In product management you’re schooled to, identify who your customers are; identify a value proposition strategy and to persuade stakeholders of the vision you want to achieve. If you are just starting out in your product management career it is important to look at where you fit in the market. What is your product vision?

User Testing 118

User Testing Product Research Analytic Tools Customer Experience 118

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Alchemer Mobile

FEBRUARY 6, 2024

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. Customers depend on Alchemer to make feedback meaningful to their business.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. A straightforward one we did for Eric is called “ 20/20 Vision ”. As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs.

Construction 108

Construction Workshop User Testing Customer Experience 108

Product Management University

SEPTEMBER 3, 2024

This is where product vision and a 1-3 year strategic roadmap become critical to your market strategy. Every product will have a well-defined role relative to the market strategy. Should each product have a long-term vision and plans with accompanying priorities? Absolutely, positively, 100%.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. First, the process helps you ensure that your ideas are aligned with your product vision and strategic goals.

Data Visualization 87

Data Visualization Product Research User Testing Research Software 87

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Product Management Unpacked

AUGUST 17, 2018

• Conduct market research on user needs. Provide marketing support to sales. Build the strategic vision for your product. Gain consensus and secure organizational buy-in. Communicate your product’s business case. Communicate improvements. Provide direction to product development team and oversee progress.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? There are several in-app solutions to choose from, but we recommend in-app messaging and/or market research surveys. What are their needs?), LOCK IN YOUR THREE-MONTH PRODUCT ROADMAP.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product HQ

JUNE 1, 2024

Strategy Software product managers also have to work on the product strategy by bringing the product vision to light. Consider getting certified in product management software product managers are expected to be able to develop a product vision, manage all product teams, and oversee the software’s distribution into the general market.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. That’s where product marketing managers can help.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

DISQO

FEBRUARY 24, 2020

Cross-functional collaboration can play an important role for product teams in 2020: 51% of respondents collaborate with market research on less than half their product projects. Surprisingly, 28% of respondents admitted that their best product ideas come from copying competitors.

Data Visualization 101

Data Visualization Reporting Tools Customer Feedback Artificial Inteligence 101