Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus
The Product Coalition
SEPTEMBER 4, 2023
And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.
Let's personalize your content