UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. They believe so strongly in their vision that they assume it’s universally appealing.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

JULY 16, 2024

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Develop the product vision and expand on the strategy.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Feedback Software 91

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

AUGUST 18, 2024

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. So, how can you create a successful product strategy?

Data Visualization 87

Data Visualization Strategy User Testing Product Research 87

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format. Customer Surveys. 2022 Budgets Include Hiring.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 16, 2024

Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value. A great SaaS product experience boosts customer satisfaction , adoption, and engagement , builds brand advocacy , reduces churn , and, ultimately, drives revenue growth.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What are the responsibilities of product managers?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

JANUARY 14, 2024

A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management. They earn around $156k per annum.

Data Visualization 91

Data Visualization Analytic Tools Research Software Feedback Software 91

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Understand customer needs.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively. Product manager skills: market research.

Analytic Tools 82

Analytic Tools Research Software Data Visualization Product Research 82

Userpilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. This means collecting feedback data to measure customer satisfaction.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

AUGUST 10, 2023

This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for. Let’s get right to it!

Product Research 80

Product Research Analytic Tools Feedback Software User Testing 80

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. In step 3, you need to define your target audience and create user personas. To start with, it’s easier to cater to the needs of a small group of users.

User Testing 78

User Testing Product Research Feedback Software Customer Feedback 78

Userpilot

JUNE 19, 2024

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. Embrace a culture of experimentation and continuous improvement.

Data Visualization 52

Data Visualization Research Software Analytic Tools Feedback Software 52

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software 87

Feedback Software Research Software Analytic Tools User Testing 87

Userpilot

JANUARY 16, 2024

Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. ChatGPT performs market research.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How product strategy uses a company's vision to fuel profitability. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 107

Technical Advisors Product Research User Testing Analytic Tools 107

The Product Guy

OCTOBER 8, 2024

At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.

Customer Feedback 60

Customer Feedback Data Visualization Product Management Product Manager 60

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

JUNE 12, 2024

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. Let’s get started! charts, surveys, event-tracking, etc.)

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

APRIL 6, 2023

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. User stories make you focus on solving specific user problems rather than the actual features. Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development.

Feedback Software 82

Feedback Software Analytic Tools Research Software User Testing 82

Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. PMs of successful products build features in response to user needs. Product Success: align product strategy with product vision.

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

Userpilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Userpilot

AUGUST 13, 2023

A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions. Customer requests aren’t enough to make product decisions. Validate them with data from other sources, like analytics or insights from customer-facing teams.

Data Visualization 82

Data Visualization User Testing Customer Experience Customer Feedback 82

Userpilot

NOVEMBER 14, 2022

Product planning focuses on the customer and business outcomes that the product should achieve. Product planning improves the alignment of teams and internal stakeholders with the product vision. Determine the problem you are going to solve for your target customers. Helps build products that answer user’s needs.

Product Research 90

Product Research User Testing Onboarding KPIs Research Software 90

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. A strong product design ensures alignment with user needs and enhances user satisfaction and retention. Market research. Iterative development.

User Testing 67

User Testing Product Research Data Visualization Feedback Software 67

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. It shows what you can do for them and why they should pick your solution.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 13, 2022

To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs. Understand points of parity.

Product Research 79

Product Research User Testing Feedback Software Research Software 79

Userpilot

JUNE 19, 2024

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy, product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. charts, surveys, event-tracking, etc. Book a demo to see it in action!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52