Remove Market Research Remove User Friction Remove Vision
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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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What is a Product Strategy Framework? 11 Steps to Create One

Userpilot

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

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The Customer Service Gap Model

BrainMates

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

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What is Product Management in Tech: Guide to the Role Of A Technical PM

Userpilot

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Develop the product vision and expand on the strategy.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. They believe so strongly in their vision that they assume it’s universally appealing.

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Product Strategist Job Description and Templates

Userpilot

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. Embrace a culture of experimentation and continuous improvement.