UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Keyword research and industry reports are two ways to track market trends and identify arising opportunities.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

SEPTEMBER 4, 2023

This spotlight represents your active customers who are reaching out with their feedback and requests. And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. The problem with spotlight vision is that it can lead to a skewed understanding of the customer base as a whole.

User Testing 140

User Testing Customer Feedback Vision Customer Experience 140

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. So let’s learn how to collect and act on marketing insights! What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

DECEMBER 7, 2023

These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies. These conclusions are data-driven insights.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. It also enables you to understand user pain points and preferences.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JULY 16, 2024

Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value. But what is SaaS product experience, and why should you focus on it? Several teams contribute to enhancing the product experience to drive SaaS sales.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Research 105

Userpilot

OCTOBER 2, 2023

TL;DR Generative research explores and understands users’ needs , motivations, and behaviors to inspire new product ideas and concepts. Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Feedback Software 98

Userpilot

JULY 17, 2024

Collecting high-quality data for personas ensures they are based on real user behaviors and needs. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Here are eight user persona examples to guide you in creating your own detailed personas.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers. The user researchers use our platform for pretty much the same reason product managers do.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. A strong product design ensures alignment with user needs and enhances user satisfaction and retention. UX (user experience) design is a broader concept.

User Testing 95

User Testing Product Research Data Visualization Feedback Software 95

Userpilot

JANUARY 9, 2024

you can issue them each time a user attempts a usability task ). You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Interaction with a customer service agent.

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

Userpilot

SEPTEMBER 14, 2023

Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

AUGUST 10, 2023

This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for.

Product Research 98

Product Research Analytic Tools Feedback Software User Testing 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal. Micro surveys are like that for customers. Create user onboarding flows code-free.

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Imaginary Cloud - Design

AUGUST 19, 2021

Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively. Product manager skills: market research.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userzoom

JULY 31, 2019

I am a customer of these companies but at the end of the day, they really control the access to the information and what I do with it. . Like many other industries, the research industry ( whether market research or user research ) can possess less than optimal operating processes, data silos, and transactional inefficiencies.

Research Software 56

Research Software User Testing Reporting Tools Data Visualization 56

Userpilot

JANUARY 10, 2024

It helps you create a user-centered design process and ensure your final product is what customers love. Effective user research helps you: Understand user behaviors, needs , and preferences. Identify experience gaps and remove friction. Increase product value and improve user experience.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

JULY 16, 2024

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Identify friction points in the user experience using funnel analysis and path analysis.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

AUGUST 10, 2022

A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. A Minimum Lovable Product (MLP) delivers value to the customers just like the MMP and helps establish long-term relationships with the customers. What’s a minimum viable product (MVP)?

Product Research 95

Product Research User Testing Feedback Software Research Software 95

The Product Coalition

AUGUST 2, 2020

Customer experience is all about customers’ likes, dislikes, and how you treat them. To manage the customer experience as a one-time project is easy, but to remain consistent with it isn’t easy. If you lose any string from the CX panel, the entire customer experience program will collapse.

Customer Experience 79

Customer Experience User Testing User Friction Product Research 79