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Defining Guidelines in Product Management

The Product Guy

Product management could start with market research and product development and end with operation. In my spare time, I love traveling, watching Broadways and spending time with friends and family. After defining what the product is, the next key question is what the product manager should work on and how to define success.

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Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market

Product Talk

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). The words “travel” and “2020” don’t feel like they belong in the same sentence. Unless, of course, that sentence is, “I had to cancel all my travel plans in 2020.”.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This also helped to refocus the company’s view of product management from being primarily an execution-oriented role to a more strategic one including market research, customer development interviews, and feedback. Prior to joining the product team in 2015, he worked as a traveling.

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Structured Customer Visits

The Product Bistro

We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. However, left to our own devices, much of this travel is less effective than it could be. Structured Customer Visits are a valuable tool for the marketer or product manager. What they won’t tell you?

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.” The Impact: Articulate the positive outcomes your product will bring to users or the market. For instance, “Enabling greener cities and reducing travel stress for millions of urban dwellers worldwide.”

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

This does not include payments made outside the apps, such as travel via Uber or Amazon, or advertising revenue. The statistics take into account only transactions that pass through the application: paid installs, purchases and subscriptions within the application. On average, users spend three hours a day on a mobile application.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.